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Blog

|April 28, 2017

Ad Fatigue (How to Cut Through the Noise)

My fiance and I often play a silly little game when watching pre-recorded shows on our DVR. We try to fast forward through the commercials as fast as possible and push the play button right before the show returns. There are four different speeds: 1x, 2x, 3x, and lighting speedthe hyperdrive of DVR controls.

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|April 13, 2017

Why You Need to Drop Everything and Make Your Brand Guidelines

Right now, as you read this, someone is out there blindly creating content for your brand. As they recklessly hammer away on the keyboard or use the incorrect font on a designed pamphlet, one thing is clear: nothing is going to be consistent without a brand guide. A brand guide is a brand’s best friend and should be the bible for your content creators.

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