Are you approaching the holiday season worried about how the pandemic is going to affect your Black Friday marketing strategy this year? If so, you’re not alone.
The Importance of E-commerce Strategy Today
Online Black Friday sales have been on the rise in recent years, and the COVID-19 health crisis has accelerated the shift from brick-and-mortar storefronts to e-commerce platforms by 5 years in just a few (oh so short, but still too long) months. With digital sales projected to grow by upwards of 20% as the year comes to a close, there’s no way to predict exactly what the numbers will look like after this infamous shopping weekend.
There is, however, one fact on which we can all be certain: Creating a strong Black Friday e-commerce strategy is more important than ever before!
As digital sales continue to rise, businesses simply cannot afford to fall behind the curve when it comes to cutting through the noise and connecting with their customers in a way that feels tangible at a time when so many of us are yearning for a sense of human connection. It sounds simple enough, but as we’ve learned over the course of this wildly transformative year, nothing is ever as simple as it seems.
Versa Creative to the Rescue
Luckily, with Versa Creative, implementing a holiday e-commerce strategy that works for your brand and its goals doesn’t have to be a cause for stress!
We’ve compiled an extensive Black Friday strategy guide with all the tips and tricks and resources you’ll need to create a Black Friday marketing strategy designed to generate leads, facilitate conversions, and skyrocket profitability this holiday season!
What are you waiting for?
Your guide to Black Friday Marketing Success is just around the corner!