Building A Better Web Presence For WG Consulting

March 31, 2016
Versa Creative

If websites are the new windows to the world, then they better be pretty darn perfect, especially since a customer’s first impression of a company is often online. That’s why the design for WG Consulting, a full-service energy consulting firm based in Houston, needed to represent a sense of professionalization while embracing the dynamism of their industry–all without saying a word.

In other words, as designer Annette Elizalde said, we needed “something that looks corporate, but looks like eye candy.”

Design Concepts

The design leans toward a deconstructed vibe, with bold red and grey type and gridded images and text that represent the energy sector. That’s why you’ll see pictures of skyscrapers, oil rigs, and business professionals paired with strong statements like “Build Excellence,” “Experience Matters,” and “Building Strong Relationships.” Each piece of copy reflects elements of WG’s core beliefs while also being eye-catching for visitors.

The site also contains motion video. Upon entering the site, visitors are greeting with striking time-lapse video of office buildings and other cityscapes. The movement and color these videos provide were purposefully chosen.

“I wanted to draw the viewer in and keep them scrolling down,” Elizalde said.

Development

The previous WG site had too much content, so developer Jay Kong said “condensing” that content was crucial. By pairing minimalist copy and images, he said the site is now simple and easy to navigate.

In addition to an easier flow, WG Consulting desired an emphasis on their Careers page.

Kong said the previous site utilized a slider, a negative and sometimes annoying website addition. He remedied this by matching the page content with the overall site design, meaning a continuation of the grid layout and color scheme established on the homepage. The slider is now replaced with a simple drop down menu where prospective employees can upload a resume and their relevant information.

The Versa Method

More often than not, the simplest answer is the best when it comes to website design. Making websites inviting and intuitive are crucial for converting visitors. However, there’s not one solution for all clients, making it crucial that each project meets individual needs. Simplicity worked for WG Consulting, but others may require more in-depth design or content. That’s why Versa makes sure each website detail and content reflects exactly what that company needs.

Is YouTube a Social Media Platform?

Is YouTube a Social Media Platform?

Now that influencer marketing is quickly taking the advertising world by storm, with 81% of consumers in the United States stating that user-generated content on social media from influencers and peers drives their interest in a product or service, many people are...

8 Benefits of Outsourcing Marketing in 2023

8 Benefits of Outsourcing Marketing in 2023

Small business owners and their employees often wear many hats. From titles like founder, CEO, COO, and even positions such as HR and office manager, running a business can quickly become overwhelming. Additionally, suppose you want your business to succeed and...

Are Billboards Effective? 2023 Billboard Marketing Tips

Are Billboards Effective? 2023 Billboard Marketing Tips

It may seem as if, as we enter further into the digital age, traditional advertising has become obsolete (or close to it), but that isn’t the case! If you’ve wondered, “are billboards effective?” 2023 is sure to be promising for you. Before we share some marketing...

How to Check How Many Pages a Website Has

How to Check How Many Pages a Website Has

If you’re struggling to check how many pages a website has (or even if you’re just interested), you’ve come to the right place! There are many options for internet users to find out how many pages any given website has, whether it’s one you own, the site of a...

17 Tips for Social Media Marketing for Dentists

17 Tips for Social Media Marketing for Dentists

It is no surprise that social media marketing remains one of the most important and effective methods of marketing and advertising. Furthermore, as the social media marketing competition gets stiffer, it’s crucial to keep up to date on the best ways to reach the most...

Versa Creative

Versa Creative, an award-winning full service digital marketing and ad agency in Houston, will increase your ROI through SEO, Social Media, PPC, radio ads, and more.