Everyone’s heart beats for something. Whether it’s for your family, your friends, or your hobbies, there are several wonderful reasons to live life to the fullest. This is the cornerstone belief behind Vital Heart & Vein’s extraordinary cardiovascular care. Established in 1998, Vital Heart & Vein, once known as Cardiovascular Association, has made a major impact on the greater Houston area by providing diagnostic testing, interventional/electrophysiologic, and comprehensive therapy procedures with a team of highly trained cardiologists and vein specialists. Needless to say, at Versa Creative, we hold this client dear to our hearts. We’ve helped them grow into a vibrant new brand which has set them apart in the cardiovascular care market. To help celebrate our valued relationship, we’ve decided to detail some of the significant achievements we’ve made with this brand.
The Brand
There is nothing mundane about the services Vital Heart & Vein offers its patients. This is why we felt it was imperative to reimagine how consumers perceive them by orchestrating a complete brand overhaul based on their core values. Their image, tone of voice, and even the name of the company was reworked with a more compassionate and patient-centered focus.
The Website
First and foremost, when developing a website for Vital Heart & Vein, we knew it was imperative to ensure patients found the information they needed in the easiest way possible. Although, beyond this, we wanted to showcase the brand’s compassionate culture through candid imagery and heartfelt copy that makes it clear they offer a more personalized approach to cardiovascular care.
The Social Media
After developing their new brand as well as an intuitive website, we set out to generate as much buzz as possible on various social media platforms. Through Facebook, Twitter, Linkedin, and Google Plus, we are able to reach out to communities and patients in a more personal manner while continuing to establish Vital Heart & Vein’s vibrant brand in the greater Houston area.
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