As COVID-19 continues to be an international concern, businesses both big and small have begun to feel the pressure. It’s a time of uncertainty, but not void of hope. In order to maintain relevance in the minds of consumers, businesses must think differently and act according to the times. More than ever, brands should be connecting with their audience, especially while they are more than likely practicing social distancing at home. Online presence management should be among the top priorities today—not only to provide vital updates but to practice transparency across all communications. Today, we are going to highlight strategic shifts businesses need to take to stay ahead of the curve.
The COVID-19 Impact
Without a doubt, COVID-19 has made a significant impact on the economy and nearly every aspect of our lives. As the U.S. senate struggles to advance a stimulus bill, the stock market continues to take a hit after countless businesses are forced to close their doors and consumers are encouraged to stay at home. The food and beverage and retail industries have perhaps taken the greatest toll as well as tourism hotspots and nightlife establishments. Yet, it is more important than ever to connect with clients, update employees, and take initiatives to lessen the impact on your business. When it comes to online presence management, communication and transparency are key. Whether it is through Google My Business, social media platforms, email campaigns, or other means of communication, people need to stay informed about your business. Here are a few things you can do immediately.
Immediate Things You Can Do
In an effort to combat this economic imbalance, brands can learn from businesses like Google who have temporarily updated their Google My Business functionality to maintain quality and accurate information. Or like Yelp, who has announced immediate support for industries impacted by the crisis. Relief packages like this certainly help the big picture, but what can you do to connect with your audience? Here are a few simple ways you can start today.
Reach Out Through Social Media
While brick and mortar locations have been struggling, social media platforms are thriving. More than ever, it is crucial to maintain a social media presence. Whether you are updating temporary closures, helping customers find you, or trying to boost engagement, social media is a great way to connect with your audience and take advantage of this idle time they are now spending at home. We recommend sending out a series of posts to your followers, telling them of your most recent updates.
Send Email Campaigns
Email campaigns are another way to keep your audience up to date and boost your business presence. This is a great opportunity to inform them of new policies, special announcements, or your plan of action. Email campaigns can also serve as a hub of information, bringing potential customers the latest news on your hours of operation. For example, if you are a restaurant offering take-out options, make sure to include this information in your email campaigns. Providing links to your website and social media accounts are also a great way to increase engagement and traffic to your site.
Update Google My Business & Hours
First and foremost, people need to know when and how they can receive your products and/or services. This can be accomplished by updating your business hours on Google My Business and your website. It is also beneficial to mention any important updates to your operation. Make sure to update maps (including Google Maps), your FAQ page, and any other relevant information to ensure your customers are in the know.
Take Precautions with Products & Services
Lastly, you should communicate any necessary precautions or changes to your products and/or services. Offering virtual appointments or free shipping? Let people know through all communication channels or have dedicated pages on your website. These updates also allow you to keep relevant in their minds during such distracting times.
Versa is Here to Help
At Versa Creative, we are dedicated to your brand more than ever while the world copes with COVID-19. Connecting and communicating are our specialty and we have more than ten years of industry experience to give your business the boost it needs. COVID-19 may have left many of us in social isolation, but that doesn’t mean we are alone. Let’s close the distance together by creating informative, creative, and strategic content for your audience. Talk to a representative today!