Google Ads Benchmark: How the Coronavirus is Affecting Your Industry

Google Ads Benchmark: How the Coronavirus is Affecting Your Industry

April 27, 2020 | Versa SEO

With the coronavirus outbreak continuing to be a menace to public health, uprooting lives and businesses around the world, it is safe to say that this pandemic has changed everything. In regards to advertising and marketing, there are notable changes across industries to make sure that your business stays afloat during this time. It is important to stay informed on how your industry is faring in these uncertain times to stay ahead of the curve and be prepared for whatever comes next. Google ads benchmark how the coronavirus is affecting your industry

What Are Google Ads Benchmarks and How Does It Work? 

Each month, thousands of people Google questions like “What is a good click-through rate,” “what is the average click-through rate,” and other PPC minded questions. If your company does advertising on Google, Google Ads Benchmarks are a great way to observe what the average numbers are for cost per action (cpa), average click-through rate, cost per click, average conversion rate, and much more in your specific industry. The report is based on a sample of Google ads by industry Digital marketers are always looking for these answers because they know that having the numbers for PPC metrics, industry benchmarks, and knowing the correct way to interpret them is the best way to have an informed picture on where they stand and their success relative to competitors.

How to Use Google Ads Benchmarks to See How The Coronavirus Is Affecting Your Industry

PPC provides progress you can see and measure. It’s on paper – black and white, and allows us to create customized solutions based on your specific needs. As such, it’s one of the most vital marketing services in the digital age. Because the coronavirus outbreak is equally affecting all businesses around the world, it would be naive to hope that your business would go completely unscathed; utilizing Google Ads Benchmarks is a great way to ensure that your company doesn’t fall too far behind.  By staying on top of how everyone else is faring and seeing what they are doing to stay afloat based on search network click-through rates to landing pages, you can try to apply their practices to your own business. If you are looking at a Benchmark for Google Ads from industry-based WordStream client accounts, it is important to remember that these numbers also account for outliers, so that you have a comprehensive picture of how the industry is really doing.  why versa creative

Why Versa Creative?

At Versa Creative, we know that every brand is different, with individual strengths and unique industries. Because of this, our process is not one size fits all; we utilize a series of detailed-oriented techniques based on your brand’s specific needs and take what makes your brand great to develop impactful digital campaigns around it.  If you want to learn more about how PPC can positively impact your company, or want us to explain how the coronavirus is affecting your industry, contact us today and get a quote. These are unprecedented times and we are equipped with the tools and knowledge to help you ensure that your brand comes out in the best shape possible.

Author Jesus Abonce
Jesus earned his BBA in Finance at the University of Houston. With over 4 years of pay-per-click advertising experience, Jesus works on numerous PPC campaigns, including Google Search, Google Shopping, Google Display, video, and Bing Ads across multiple industries. Jesus is Google Ads Certified and is dedicated to staying informed with the latest digital features and strategies that can benefit our clients.
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