woman using TikTok

How Has TikTok Changed Marketing?

May 31, 2023
Versa Creative
The marketing world has entered a new era where short-form video has flourished at the forefront of social media trends, and social media platforms are readily integrating short-form videos as users consume more and more content. TikTok has conquered the social media scene, achieving impressive retention rates and engagement with its users. Naturally, as TikTok rose to incredible popularity, with more than one billion users, the digital marketing and advertising industry evolved positively in correspondence, pushing content creators to new heights. But you may ask, “How has TikTok changed marketing?”

In this blog, we’ll dive into the various ways TikTok has paved new avenues for the marketing industry, why it can be a valuable asset to businesses, and how you can use TikTok to achieve your marketing goals in the future.

Short-Form Videos

In today’s fast-paced digital landscape, people have shorter attention spans, and short-form videos cater to this need for concise and easily consumable content. Short videos grab attention quickly and deliver the message efficiently, making them ideal for capturing a global audience‘s interest in a short span of time.

With the rise of mobile usage, short-form videos are well-suited for mobile devices. They are easily shareable and can be consumed on the go, aligning with the preferences of mobile users who often have limited time and screen space.

Short-form videos align with current digital trends and the preferences of younger generations who are highly engaged with platforms like TikTok and Instagram Reels. By incorporating short videos into their marketing strategies, brands can appear relevant, innovative, and in tune with popular culture.

woman recording TikTok video

Becoming Viral

TikTok’s algorithm is designed to promote content that has the potential to go viral. This means that even accounts with a small following have a chance to achieve viral videos and gain significant visibility if their content resonates with the TikTok community. The platform’s emphasis on trends, challenges, and discoverability makes it easier for businesses to gain traction and exposure.

TikTok is home to numerous influencers who have amassed large followings and hold significant influence over their audience. Some of these influencers’ videos reach over a billion views on TikTok. Collaborating with TikTok influencers can provide businesses with access to dedicated fan bases and help increase brand awareness, credibility, and reach. Influencer marketing on TikTok has proven to be an effective strategy for many brands.

Content Creation

TikTok’s culture encourages authenticity, creativity, and individual expression. This environment allows brands to showcase their personality, tell their stories, and connect with users in a more genuine and relatable way. By leveraging TikTok’s creative tools and formats, businesses can create engaging and entertaining content that resonates with their target audience.

Compared to longer videos, producing short-form, user-generated content can be more cost-effective. With a shorter runtime, less time and resources are required for scripting, filming, editing, and post-production. This makes it accessible to businesses of all sizes, including startups and small businesses, allowing them to create engaging video content within their budget.

TikTok videos have a higher likelihood of being watched in their entirety, as they demand less time commitment from viewers. This accessibility increases the chances of reaching a broader audience, as people are more inclined to click on and watch a short video compared to longer video content.

TikTok on a mobile screen

Social Media Marketing with Versa Creative

We’ve answered the question, “How has TikTok changed marketing?” Now that you know how TikTok has revolutionized the marketing industry, challenging content creators’ creativity and expanding their reach to billions of users, you know the marketing opportunities found on TikTok’s social media platform. 

However, getting started and building your marketing strategy on TikTok can be a daunting challenge. Luckily, Versa Creative is equipped with the knowledge and experience to help you build an engaging marketing campaign. Versa Creative is an award-winning agency with all of the teams that make social media marketing successful. From social media strategists to copywriters and designers that execute campaign plans, Versa is more than ready to bring your social media marketing to the next level. Contact us today to see what we can do for your brand.

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