Massages are seen as the height of luxury for many, but it also means it’s the first to go if your massage clients are on a budget. Many others may not realize how affordable massages can be or how great they are for reducing stress and increasing relaxation in the body. So, how do you retain your current clients and bring potential customers in as well?
It’s all in the marketing! Read on to learn more about massage advertising ideas to keep the stones hot and the customers rolling in.
#1: Build Your Brand
Let’s face it. There are hundreds of massage therapy businesses across the country. The client base has plenty to choose from, but building a brand that reflects who you are and how you are distinct from your competitors is how you get potential customers to choose you.
Your brand does not only include visual elements like your business name, color palette, and logo; it’s also your positioning, tone of voice, mission statement, and brand values. Having all of these elements working together creates a cohesive message to tell your audience what they need to know about your massage practice.
#2: Develop Your Website
After forming the foundation of your brand, you need a website. It’s the digital age, and if you don’t have a website, it’s going to be extremely difficult to get customers. It doesn’t have to be the fanciest or most innovative, but it should express your brand, have a list of massages and services, and give customers a way to contact your massage therapy business, at the very least.
If you do want to thrive in the digital age, you should sign up for Google Business Profile. The account is free, and the platform will help you optimize your descriptions, website images, and Google reviews. That way, customers can find your business with ease!
Another method to drive traffic to your website is to use pay-per-click advertising (PPC). It’s an effective marketing strategy because it targets ads based on relevant search results, and you only have to pay for the ad if a user clicks on your ad. So you can reach your audience and control your budget!
You should also look into Search Engine Optimization (SEO). It’s the process of generating quality organic traffic for a website through search engine results. In other terms, when your client base searches for “massages near me,” your massage practice’s website could be one of the results at the top, if you have thoroughly optimized your website.
Aside from the actual content on your website, one effective marketing strategy is blogging. A blog allows your website to continually hit keywords your potential clients might be searching. Plus, you can include topics that can spread the word about how beneficial massage therapy is for people, which appeals to returning customers, and you can discuss other wellness topics to gain a larger client base.
#3: Update Your Socials
Social media was a game changer for the Internet’s landscape, and in 2022, nearly everyone is engaged in at least one social media platform. The best part of social media marketing is that you can discover your online community to gain massage clients.
The two keys to social media management are to plan ahead and consistently posting at the right time. This does not mean you need to post every day. You can post once or twice a week if that’s what you can manage, and there are lots of guides and research to find the best time to post and the best hashtags on your chosen platform.
As far as what to post, make your content about what your potential clients care about. You can promote your business, brand, and services but also throw in information about the best-selling at-home massage tools, wellness practices, facts about muscle relaxation, etc. Utilize social media features like Reels for relatable content or Live to host a Q&A session. This kind of content ensures you are engaged with your audience, which they will appreciate in turn.
#4: Project Your Voice
It isn’t all digital these days. Traditional media still has its place, and if anything, it supports your efforts in your online presence. If your massage therapy business has the budget, your business could get a TV or radio spot and billboard or other outdoor advertising to attract your local community to your business.
Print media is also a great tool to give people something physical to remember you. Business cards can include not only the best ways to contact you but also your social media handles and website.
#5: Get Your Customers
Saving money is a great incentive to gain potential customers. Specifically, a referral program to offer discounted massage services to returning customers will motivate them to continue coming back. Ensure that the terms to receive discounts for your massage therapy business are realistic and achievable but not so much that you’re giving out discounts all day, every day.
Another way to incentivize customers is to utilize online review sites like Yelp or Google. Customers like to get an idea of what they are buying into, and your reviews will reflect what you are worth. We suggest creating a reward program that encourages customers to leave a review so that you can offer discounted services in return.
Get Creative with Versa Creative
We covered a lot of information for advertising ideas, but massage advertising doesn’t have to be overhwhelming. Versa Creative can help you reach new heights in advertising! Massage therapy businesses are just one of many industries we work in to get your results realized. From brand positioning and campaign development to public relations, we’ve got you covered in all your marketing and advertising needs. Contact us today to get started!