person using social media on their phone

New Social Media Platforms for Businesses

June 13, 2023
Versa Creative
The ever-changing social media landscape presents exciting opportunities for businesses, offering innovative ways for social media marketers to engage and connect with their audiences. Whether you’re eyeing a platform that’s been around for years or an emerging platform of this year, it’s a crucial time to develop your social media strategy.

Our creative marketing experts have compiled a list of new social media platforms and the newest features for businesses looking to revitalize their digital image. 

Why Should Businesses Use Social Media?

Social media provides businesses with an extensive and highly engaged audience. Platforms like Facebook, Instagram, Twitter, and LinkedIn have billions of active app users, making them valuable channels for reaching and connecting with potential customers. By establishing a presence on social media, businesses can increase brand visibility, expand their reach, and attract a wider audience.

These platforms facilitate the sharing and virality of content. Users can easily like, comment on, and share posts, allowing businesses to expand their organic reach and tap into the power of word-of-mouth marketing. This can result in increased brand awareness and exposure to new potential customers.

mobile devices on social media platforms

Social Media Platforms on the Rise

Instagram & Tiktok

Short-form video has emerged as an invaluable marketing strategy for businesses, revolutionizing the way brands connect with their target audience. Instagram has evolved more than photo-sharing app. With short and engaging video formatting, social media platforms, like Instagram and TikTok, offer businesses a unique opportunity to showcase their products or services in a captivating and easily consumable manner. 

These platforms’ algorithm-driven content discovery ensures that videos reach a wider audience, extending brand visibility and driving user engagement. Furthermore, the creative and interactive features, such as filters, music, and text overlays, allow businesses to express their brand identity and captivate viewers’ attention. By leveraging the viral nature of short-form videos, businesses can generate organic reach, foster brand loyalty, and ultimately boost conversions, solidifying TikToks and Reels as indispensable tools in today’s digital marketing landscape.

Patreon

By creating a Patreon page, businesses can provide exclusive content, perks, and experiences to their most loyal customers and supporters. This membership-based platform allows businesses to build a community around their brand, fostering a sense of belonging and rewarding their dedicated followers. Patreon also provides a steady stream of income through recurring monthly contributions from patrons, enabling businesses to fund ongoing projects, create high-quality content, or invest in new ventures.

Substack

Substack serves as an email newsletter platform, and email newsletters play a crucial role in a comprehensive marketing strategy. They provide businesses with a direct and personal channel to communicate with their audience. By collecting email addresses from interested individuals, businesses can send targeted messages and updates directly to their subscribers’ inboxes. This allows for personalized and tailored content, enhancing the relevance and value of the communication. 

Yubo

Yubo strives to be a safe space for people to make friends and fosters a supportive and inclusive environment, which is crucial for building meaningful connections. By providing a safe space, social platforms like Yubo can encourage individuals to express themselves authentically, share their interests, and engage in genuine conversations. When people feel safe, they are more likely to open up, form connections, and establish friendships based on common interests or shared experiences.

Post News

Post News has a large user base, making it a platform where users can connect with a diverse range of individuals, including celebrities, influencers, thought leaders, and monthly active users. It allows for easy access to a wide array of perspectives and voices. Like Twitter, Twitter provides real-time updates on various topics, events, and trends. Users can quickly share and access information, making it a go-to platform for breaking news, live events, and timely discussions.

LinkedIn

LinkedIn is a social media platform focused on professional social networking, making it an ideal platform for B2B marketing. It provides access to a vast professional audience, including decision-makers, industry experts, and potential clients or customers. LinkedIn is a valuable marketing strategy for businesses due to its professional network, targeted advertising options, thought leadership opportunities, networking capabilities, recruitment benefits, content distribution channels, analytics tools, and professional branding potential. Effectively utilizing LinkedIn can help businesses establish industry authority, reach their target audience, build relationships, and drive business growth.

person using a laptop and a phone

Marketing Techniques for Growing Social Media

Although the marketing industry is in constant evolution, we’ve listed a few marketing techniques you can use to grow your business with social media. 

Live Audio Platforms

Live audio, social media platforms provide a unique and engaging way for businesses to connect with their audience, establish thought leadership, increase brand visibility, and gain valuable insights to enhance their marketing efforts. By hosting live audio sessions, businesses can have direct conversations, answer questions, and receive immediate feedback from their followers. This level of engagement fosters a sense of authenticity and builds stronger connections with the audience. 

Interactive Ads

Interactive ads actively involve users, capturing their attention and encouraging them to interact with your content. By providing an interactive experience, these ads create a sense of engagement and participation, leading to higher levels of user involvement and interest.  Interactive ads can be tailored to individual preferences, allowing users to interact with relevant and interesting content. This personalized approach increases the chances of capturing and maintaining the user’s attention, as they feel more connected to the ad experience.

Outsource Your Marketing

Outsourcing marketing allows companies to tap into specialized expertise. Marketing agencies and professionals possess in-depth knowledge, skills, and experience in various marketing disciplines, such as digital marketing, social media management, content creation, and market research. By outsourcing marketing, businesses gain access to this specialized knowledge without the need to invest in extensive training or hiring additional in-house staff.

Innovative Social Media Strategy with Versa Creative

You’ll find vast marketing opportunities on the new social platforms, and with an effective strategy in mind, your business can engage with your audiences in unique and new ways. Versa Creative can provide the experience and expertise to level up your social media marketing game. From strategy to social media management, the Versa team is here to help you accomplish your marketing goals and beyond. Contact our team today to begin your creative journey.

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