When it comes to social media marketing that makes a big impact on your target audience, TikTok definitely understood the assignment.
Whether you’re a Boomer or a Zoomer, Millennial or Xennial, your business is suffering if you’re not leveraging the power of TikTok marketing to advertise your products or services. But isn’t TikTok just for teens?
From preteens to retirees, everyone is on TikTok (and their demographics are only aging upwards!), so now is the time to develop a strong TikTok growth strategy and take advantage of this rapidly growing social media platform.
Is It Easy to Grow on TikTok?
With nearly 1 billion active global users each month and more than 50 million daily users in the United States alone, TikTok is a great way for businesses to expand their reach, particularly small businesses. It’s a relatively intuitive social media platform, and TikTok growth is generally quicker (and easier) than going viral on a platform like YouTube. However, it’s still important to develop a strong business marketing strategy if growth is your ultimate goal.
What is a TikTok Business Strategy?
TikTok marketing is a must for business owners looking to get their goods in front of the right audience, especially thanks to the TikTok algorithm that creates a hyper-specific homepage (called the For You Page or #FYP) tailored to each individual user.
A strong TikTok marketing strategy allows brands to use this to their advantage and create the exact type of content their target audience is primed to view.
How Can I Make My TikTok Grow Faster?
TikTok has the highest engagement rates of any social media platform, so there are plenty of chances to create TikTok content that goes viral. But how do brands use this fact to boost their digital marketing efforts and see massive results?
Let’s find out!
#1 Know Your Target Audience & Serve Their Niche
Creating the type of content your target audience is interested in is important no matter what social media platform you’re posting on, but for TikTok, serving your audience’s niche is even more crucial.
Are you trying to market yoga mats to millennials? Your growth strategy should include creating content that serves that demographic in relation to their niche interests. Posting a one-minute yoga flow using your mat will help you land on the #FYP of fellow yogis who are more likely than the average TikTok user to engage with your content.
Your content should stay within this niche with only minor variations. If followers notice there’s no consistency in the types of content you’re sharing, you may lose existing followers or see your followers stagnant if users don’t know why they should be following you.
#2 Create Content Plan
There are more than a billion videos being viewed on the platform each day. It goes without saying, but the more often you’re posting, the more opportunities there are for your videos to land in front of your target audience. Ensure you’re staying at the front of their mind (and on their #FYP) by posting consistently—and frequently.
Some TikTok users will post up to 10 times per day, but you should be posting one video per day at the very minimum to see real results with the app. We recommend posting between one and four times each day.
#3 Be Genuine with Your Audience
Paid TikTok ads might get your content in front of a wider audience, but that doesn’t necessarily mean they’re doing you any favors. TikTok is dominated by user-generated content, which makes anything too sales-y stand out—and not in a good way.
Being genuine with your target audience and creating the type of content that they want to see—educational, entertaining, or relatable videos—is going to create an impact that goes much further than your ad budget ever could.
#4 Partner with TikTok Influencers
Influencer marketing takes on a different meaning when used in the context of creating an actionable TikTok growth strategy. While the influencers we see on social media platforms like Instagram and YouTube have massive reach, the power of less widely known TikTok influencers in their specific, targeted reach is just as strong.
For example, if your brand sells premium cookware, you’re probably not going to get results partnering with a big-name TikTok influencer like Charlie D’Amelio. A personality like Emily Mariko, who’s on the #FYP of anyone in the FoodTok world, on the other hand, will have serious pull over the foodies on the app.
Like we mentioned before, TikTok is all about creating the type of content your niche audience wants to see.
#5 Take Advantage of Hashtag Challenges
A large portion of TikTok content is based on hashtag challenges, which should not be confused with the can’t-get-out-of-bed-today sort of #Challenges. Hashtag challenges prompt users to create a video of themselves performing a specific action like a dance or task. These trending hashtags allow users to discover your content even if it wouldn’t have ended up on their #FYP by clicking on the hashtag to see what other videos have used the tag or via the Discovery page.
This method creates a higher than average probability of your video going viral since users across the globe are engaging with the tagged content. Just remember, as powerful as TikTok hashtags may be, keeping the content aligned with your target audience’s niche is the most effective way to participate in these trends while working towards your goals.
#6 Maintain Consistent Branding
This goes without saying, but you should always keep branding at the front of your mind when creating TikTok content that serves your growth strategy. No matter what you post, your audience should immediately recognize your brand’s look and feel when you show up in their feed.
Trending hashtags aside, keeping with your audience’s expectations of what your page is all about is the first step to establishing stellar brand awareness on the app,
#7 Don’t Forget the #FYP Algorithm
We’ve probably mentioned it a dozen times, but the importance of TikTok’s algorithm should not be ignored. A series of ranked factors go into creating a unique #FYP for each user, including:
- User Interactions: The type of content you engage with, the accounts you follow, and the TikTok content you create
- Video Information: Video details like trending hashtags and sounds
- Device & Account Settings: Language preferences, device type, and country settings
But these aren’t the only things to keep in mind. You should also be thinking about the best time to share your content and reach the widest and most engaged segment of your audience, as well as using the non-trending hashtags they might be searching for.
Bonus Tip: Partner with a Results-Driven Marketing Agency
Ready to take your TikTok growth strategy to the next level? Partnering with a results-driven agency like Versa Creative takes the guesswork out of developing an effective TikTok marketing strategy so you can focus on what really matters: running your business!
Reach out to our team of experts to take the first step toward TikTok growth today.