Advertising has changed so much over time. In today’s world, if you aren’t advertising online, you are behind in comparison to all of those other companies who are. Other businesses who have decided to utilize digital marketing may not necessarily produce or provide better products or services than yours, but their online marketing presence makes them more visible to an audience and thus more accessible to contact or purchase from. The bottom line is digital marketing helps a business grow more quickly than organic methods, here are some items you should consider when figuring out if you should hire a digital media agency.
Why is Digital Marketing Important?
As said before, digital marketing for your business makes your brand more visible to others. When you hear the word “digital”, you should think beyond just social media. Digital encompasses various outlets and platforms including:
SEO – Search engine optimization (SEO) requires certain marketing strategies that place what your business is doing on the first pages searched within the internet. If your SEO marketing is outstanding, your company is more likely to pop up on the first page of results on trusted search engine sites like Google, Bing, Yahoo, and more.
PPC – Pay-per-click marketing (PPC) distributes spend between ads published online to get them in front of selected target audiences faster and for a longer period of time.
Social Media – Social media marketing consists of two elements: ads and social media posts. Both are crucial to your online presence and can help engage people more with your business.
Email Marketing – Email marketing can offer customers or potential customers the best deals, latest collections, updates, and other benefits available to them immediately, all through their email inbox.
Blogs – Blogs can increase the visibility of your brand and pinpoint competitive keywords within your industry, causing it to perform better than the companies you might be up against.
Videos – Videos can bring in a ton of engagement and also push your rankings higher than a direct mail piece or ad in a newspaper or magazine. Videos are utilized by about 85% of businesses and that number is estimated to go up moving forward.
What is a Digital Agency?
A digital marketing agency is an agency that has all of the experience and professional know-how of a traditional media agency but has taken these skills and translates them to keep up with the modern world that takes place mostly online.
An experienced digital agency will have a team devoted entirely to some of the subjects listed above including SEO, PPC, and more. Digital agencies work quickly and adapt to the needs of users online and to businesses marketing budget to produce the best results, which are often analyzed through regular reporting methods.
A good digital agency will assess your current online situation and make note of your company’s strengths and where there is room for improvement. They should do a complete audit of your website and record any flaws or errors and gather with the rest of the team to determine the next steps. From this point, an entire campaign should be developed to help get your website up to snuff and improve how you are seen online.
Why Do Businesses Use Marketing Agencies?
The shorter answer to this question is, large and small businesses hire a digital marketing agency because everything is all in one place. While online ads seem to be everywhere and look simple to create, marketing agencies run on the expertise of a number of people in each department. So something that appears small like an online ad might require the professional know-how from a designer to draw a customer in, a copywriter to make a compelling message, a PPC expert to ensure all of the key aspects of the message are being achieved, web development to implement the message, and several other people to make sure this one ad, your ad, ends up being perfect. The truth is, even the smallest ads can be time-consuming and take a lot of thought and effort.
Companies may think they can run their own digital marketing and in some cases, this may work out just fine. However, the ease of using a marketing agency where everyone is devoted solely to your digital marketing campaigns makes sense and can save you and your business time and money in the long run.
What Does Digital Marketing Include?
Digital marketing for your business should include the expertise and talents from a number of industries, which eventually come together to execute one amazing and cohesive digital marketing strategy.
Your new strategy may touch on some or all aspects of PPC and SEO goals, social media marketing, email marketing, and content marketing (blogs, infographics, videos, and any additional assets). Each and every asset should all circle back to helping your business reach a few key goals:
- Spread awareness of your brand to a wider audience
- Target people who are currently or have previously searched for your services
- Aim at those who are more likely to spend their money on your product or service
The reasons for why you should hire a digital media agency far outweigh the results of not marketing your company online at all. If your business isn’t advertising online, it’s not too late to join others in the new decade with digital marketing services run by Versa Creative. At Versa, we know the impact digital marketing has for our clients, which is why we use our brainpower daily to increase ROI and deliver the results our clients deserve.