More than ever, social media can connect a business with their customer.

Why Is Social Media Important for Business?

June 24, 2021
Versa Creative

Why is social media important for business? In the digital age, having a social media presence ensures that your product or service is seen by the right people. The various social media platforms available make it easier than ever before to connect with your target audience. Digital marketing has forever changed the way businesses interact online, with various marketing strategies making it simpler for companies to reach potential customers. Exposure to Facebook ads and social media posts makes it easier for brands to stay at the top of their customers’ minds. The introduction of social media makes it easier for your customers to start conversations directly without having to go through other avenues. Your rankings on various search engines will increase if more people are talking about your company on social media. Constant social media posts are a good way to engage your target audience and to humanize your company. Social media has made handling crisis situations so much easier, customers are able to voice complaints and get instant company feedback. In a recent study done by Jay Baer, author of Hug Your Haters, “answering a customer complaint increases customer advocacy up to 25%.” In 2021, customers expect brands and companies to be present on social media platforms and answer their questions and provide feedback on products or services that they offer. 

Social media is a powerful tool for all businesses. It allows business owners to reach their target demographic and connect.

Why is Social Media Important for Business Communication?  

Tagging your social media posts with relatable keywords that pertain to your products and services ensures that your company is seen by numerous people. One of the benefits of social media is that the pool of potential customers is high, because social media is accessible to different markets, and reaches people much more quickly than other forms of communication.  Setting up multiple social media profiles for your company is a great marketing strategy that will also help you gain a higher ranking among search engines. Your company can reach more people depending on what social media platforms you use, and the content you tailor to each platform. The more shares your content receives, the more notoriety your company will receive, and the better off you will be. Social media allows businesses to reach out to potential customers in new and innovative ways. 

Using social media, companies are able to reach potential customers and widen their demographic. Your target audience can increase exponentially because social media has the power to reach a global audience and span over a multitude of platforms. Consumers have the ability to log in from anywhere now—thanks to the development of smartphones and laptops. Social media creates new ways to generate views for new products and services. Social media is constantly carving new paths for potential customers to discover brands they may not have considered before. According to an article on Hootsuite, “60% of Instagram users say that they discover new products on the platform.” This approach can also help to humanize a brand, allowing a deeper trust to be built between the company and the consumer. Content marketing is also a good way to reach your target audience, with specific, relatable content that not only engages customers but can also boost your rankings on search engines. 

A good social media presence requires time and creativity. In 2021, customers expect brands to be present on social media and answer their questions and provide feedback on products or services that they offer. In a study done by Forbes, “78% of salespeople outsell their peers by using social media for their business.” Having a social media strategy in place will help you define the company tone and what exactly you want to accomplish with social media. Return on Investment in regards to social media can be measured by a few things, including:

  • Setting realistic social media goals for your company
  • Quality content creation
  • Gauging company impact (social media presence) 
  • Tracking social media marketing campaigns

Constant posting of quality content on social media will help your company get noticed by search engines. Quality content creation can also increase your company’s credibility. Knowing your goals and what you want to accomplish is important without that knowledge, social media marketing would not be effective. Finding the right social media marketing strategy for your company is vital. Being conscious of your budget is important too, you don’t need a big budget to be successful on social media. There is a way to cost-effectively market your business while making an impact. Customers are more than likely going to see an ad or two while scrolling through Facebook, Instagram, or Twitter. According to Gary Henderson of Digital Marketing, “With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach all the maximum number of potential buyers.” Facebook ads are a good example of effective digital marketing. Seeing the same ad multiple times can ensure that you stay on the customers’ minds whether they realize it or not. Another benefit of social media is that it helps companies stay relevant in spaces that are constantly evolving. Learning how to connect with your target audience on a deeper level will increase customer loyalty and ensure your company will remain successful. 

There is a concept called social listening that can help you stay on top of your customer base. According to Tony Tran of Hootsuite, the concept of social listening is important because “Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research.” Knowing what your customers are up to is a big part of digital marketing: how do they spend their money? What trends do you notice? How do you reach them? 

Through social media, businesses can tell their stories in a different way and personalize the experience to their customer.

Social Media is Good for Business 

It’s good for business because it allows brands to tell their stories in a different way and helps to personalize experiences that make it easier to relate to their customers on a personal level. Making valuable human connections that will help your company sell its products and services is an essential part of any marketing strategy. The various social media platforms make it easier to learn what your competition is up to and how you stack up against them. With a loyal customer base that knows your story, this becomes easier to combat in the age of digital marketing. Many people ask why social media is important for business and the answer is because it builds up a certain aspect of brand loyalty and makes it easier to start conversations around your company. Your product or service becomes easier to sell to potential customers because they feel like they already know you on a deep level. 

Social media helps your business: 

  1. Increase brand awareness 
  2. Show up in more search engines
  3. Increase inbound traffic onto your website 
  4. Reach beyond target audiences
  5. Rapid customer service
  6. Increase exposure
  7. Cost-effective marketing strategy
  8. Effectively manage marketing campaigns
  9. Increase customer loyalty
  10. Sell more products and services
  11. Build up your brand loyalty
  12. Engage with potential customers and companies easily 
  13. Easily sell your product 
  14. Humanizes your company 
  15. Increases social listening skills
  16. Finding your niche market 
  17. Customer engagement 
  18. Increases outreach using hashtags and relatable keywords 
  19. Build brand and product hype 
  20. Higher conversion rates 
  21. Achieve relevance
  22. Makes your brand easily accessible 
  23. Scope out your competition 

There are many ways to achieve your social media goals, but without the proper guidance, it can seem daunting. Social media platforms are multifaceted digital landscapes that can be useful in creating a desirable tone and a place for your company. Versa Creative is a digital marketing company that will help your social media presence skyrocket to new heights. Let Versa Creative help you tailor a social media marketing plan that works for you— Contact us today! 

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