Will You Survive Google’s Mobilegeddon?

May 13, 2015
Versa Creative

Search Engine Optimization (SEO) is a huge contributor to the success of companies. With good SEO practices, your website will rank higher in search engine results. Google has recently made its biggest change in years to its search algorithm, and it impacts everyone. Google’s search algorithm now favors mobile-friendly websites, which means that mobile-friendly sites will have better search rankings and those that are not will have lower rankings.

Is This A Big Deal? In short, this is a very big deal. Mobile searches now account for almost half of all web searches, and that percentage is continuing to grow. In fact, mobile is expected to become the preferred search method. Businesses without mobile-friendly websites could lose up to a third of their overall traffic. A released statement from Google spokesperson Krisztina Radosavljevic-Szilagyi reasons that “as people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

mobile friendlyWhat Does Mobile Friendly Mean? The algorithm change only applies to mobile searches and, therefore, does not affect desktop searches. Google specifies that mobile-friendly websites use readable text sizes, fit mobile screens without having to zoom, and have links that are easy for users to tap. According to research firm SumAll, over two-thirds of Fortune 100 companies do not have mobile-friendly websites, and many of those that are mobile friendly are just barely passing Google’s test.

Responsive design

What Can You Do? You can find out if your website is mobile-friendly with Google’s Mobile-Friendly Test. We understand that a company’s web presence is crucial to its success, and we know how to implement effective SEO practices and develop a responsive web design. If your website is not mobile-friendly, contact us and discover what we can do for you.

15 Graphic Design Trends for 2024

15 Graphic Design Trends for 2024

Graphic design is intricately tied to the human experience, and as that experience evolves and changes each year, what’s popular in the world of graphic design changes with it. With 2024’s global landscape and the rise of Gen-Z as the primary target for much...

25 Dental Marketing Ideas for Businesses in 2024

25 Dental Marketing Ideas for Businesses in 2024

Staying ahead in the competitive field of dentistry requires more than just exceptional clinical skills; it demands strategic and creative marketing approaches. This blog looks at the latest trends, tools, and tactics to help your dental practice generate leads and...

Benefits of Instagram Reels in 2024

Benefits of Instagram Reels in 2024

In 2024, staying ahead of the curve is more crucial than ever, and one platform that continues redefining how businesses engage with their audience is Instagram Reels. As the digital marketing landscape evolves, so do the opportunities for creative expression and...

Your Guide to the Top Marketing Trends in 2024

Your Guide to the Top Marketing Trends in 2024

As we begin 2024, the marketing landscape continues to evolve, driven by technological advancements and shifting consumer preferences. In this blog, we'll delve into the latest marketing trends in 2024—from the transformative influence of artificial intelligence (AI)...

Multilingual Content Marketing in the Digital Age

Multilingual Content Marketing in the Digital Age

In today's interconnected digital landscape, businesses are no longer confined by geographical boundaries. The global marketplace offers immense opportunities for expansion, but it also presents unique challenges, especially when it comes to communication. One of the...

Versa Creative

Versa Creative, an award-winning full service digital marketing and ad agency in Houston, will increase your ROI through SEO, Social Media, PPC, radio ads, and more.