Amazing Lash Studio Dallas - Versa Creative

Franchise Case Study

Amazing Lash Studio Dallas

The Challenge

Amazing Lash Studio is a nationally recognized franchise brand that provides premium eyelash extensions. When our team set out to implement marketing solutions for their Dallas-Fort Worth locations, we knew we needed to increase their overall brand awareness and create content that’s cohesive with other franchise markets across the U.S.

See Our Results

The Objective

With over 15 current locations in the Dallas-Fort Worth metroplex, we had all hands on deck to ensure the client received result-driven digital and traditional marketing campaigns to increase their overall exposure. Our objectives varies from department to department, but our internal teams worked in tandem to create powerful content worthy of the Amazing Lash Studio name.

Increase Brand Awareness

Increase overall brand awareness throughout the Dallas-Fort Worth metroplex using comprehensive content marketing strategies.

Improve Digital Marketing

Through highly targeted display and search ads, our digital and creative teams made concentrated efforts to increase the client’s overall digital performance, including conversions, impressions, click, and click-through rate.

Make an Impression

With the help of influencers, we set out to boost Amazing Lash Studio DFW’s social media presence by visibly increasing impressions and interactions on several social media platforms, including Facebook, Google Plus, and Instagram.

Gather Data

We made efforts to analyze user data and behavior to adjust specific ads to help reach potential or returning customers utilizing paid search and display.

Media Buy

To increase brand awareness through targeted radio ads for the Alamo Ranch location and to aid in supporting its Grand Opening.

The Results

Through comprehensive strategies, we were able to positively impact every facet of the client’s marketing efforts, as well as increase the general awareness of their brand. Our efforts included an in-depth social media campaign, landing pages, search and display ads, targeted radio ads, and live radio endorsements.

Social Media

8.5M YTD Impressions
3.7T YTD Reach
14.6K YTD "Like" Engagement

On Nov. 1st of 2016, the account had 2,410 likes.

Digital Marketing

YTD CONVERSIONS

2.6K Calls
939 Forms

YTD IMPRESSIONS

13.9M Display
9.3K Search

YTD CLICKS

4.1K Display
2.4K Search

YTD AVG. CTR

0.29% Display
2.6% Search

Media Buy

5.6M Total Impressions