Corky’s BBQ is known for its delicious Memphis-style BBQ and homestyle cooking. When they wanted to expand to Katy, TX, they had a lot on their plate. Not only did they need to compete with Texas BBQ, but they also needed to establish themselves as a prime player in a highly saturated restaurant scene. Thankfully, our team was up to the challenge.
In an effort to differentiate Corky’s BBQ from competitors and bring awareness to their new Texas location, we took it upon ourselves to create custom assets that were a reflection of the new location. From social media to traditional media, we set out with the objective to cater to a different audience while staying true to the client’s brand.
The end results were visually stunning. Our creative team cooked up a plethora of original assets to bolster their brand, including a new menu design, in-store signage, direct mailers and door hangers, radio spots, social media posts and ads, YouTube video ads, and PPC marketing materials. In the end, we were able to successfully reach local audiences while still maintaining the brand’s signature look and feel.