Restaurant Case Study

CORKY’S BBQ IN KATY

The Challenge

With the 2019 grand opening of a new Corky’s BBQ location in Katy, Versa Creative was tasked with establishing Corky’s Tennessee presence in Texas to potential new customers. With this new location in the competitive restaurant culture of Houston, the need to develop highly targeted audiences likely to be interested in Corky’s BBQ restaurant arose.

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The Objective

For over 30 years, Corky’s BBQ in Memphis have prided themselves on serving their famed hickory and BBQ pit selections. In order to increase awareness and interest in Corky’s BBQ in Houston, Versa Creative established social media, SEO, and PPC objectives designed to differentiate the Corky’s brand, target specific audiences, and drive traffic

Increase Brand Awareness

Generate awareness of Corky’s history and story to introduce the brand to new customers and send traffic to the new Facebook page and website.

Make an Impression

Rank Corky’s BBQ organically and locally, increase organic sessions to Corky’s Katy page, and create business listings to improve local search (GMB, Yelp, Trip Advisor, etc.).

Generate Buzz

Increase engagement and hype around the grand opening event, party on the patio, and live music, as well as future events.

Page engagement prior to the grand opening:

6,093 (Includes likes, shares, and comments)

A PPC Presence

Drive a high number of targeted clicks and impressions and generate a significant number of engaged video views with a solid video view rate.

 

The Results

Corky’s BBQ in Katy saw a successful start in Houston with the results leaving lasting impressions on the Houston restaurant community. The objectives established were reached as Corky’s BBQ successfully ranked on the first page of Google search results for all primary targeted words. With its name on the Texas map, Corky’s BBQ established itself as a brand that demands to be known.

Social Media

321K Impressions
11K Clicks
1.9K Page Likes
216K Reach

PPC

979K Impressions
2.6K Clicks
10.2K Page Likes
41.8% View Rate

SEO

12.6K Organic Ssessions
9.1K Organic Users
32.7K Page Views

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