HARRIS COUNTY DEPARTMENT OF EDUCATION

The Harris County Department of Education reached over 3.9 million people with an integrated marketing campaign consisting of traditional advertising and digital advertising.

About

Harris County Department of Education serves approximately 30 thousand students, educators, and school staff in Texas’ largest county. The department’s mission is to support Harris County by enriching educational opportunities and providing value through services.

THE CHALLENGE

The Harris County Department of Education provides school districts in Harris County with a wide array of educational programs and services. With tax season on the horizon, HCDE needed taxpayers to understand the value and impact the department had on the community in an effort to benefit their cause in the upcoming election.

Channels

Videography

Web Design

Pay-Per-Click Advertising

Social Media

Traditional Media

The Objective

The Versa Creative team was tasked with developing a comprehensive marketing campaign which displayed the importance of HCDE, while also informing taxpayers of its low homeowner’s tax rate in Harris County. The campaign needed to bring awareness to the organization’s wide range of services, giving the general public a better understanding of what HCDE is and what they offer to the community.

The Strategy

Together our team produced an integrated digital and traditional campaign across numerous communication channels, including video production and animation, web design, pay-per-click, social media, billboards, and print assets. An animated video served as the centerpiece of the campaign, giving audiences insight into the organization in an engaging manner.

Results

With our campaign, Harris County Department of Education’s campaign reached over 3.9 million people in Harris County. The campaign was a huge success and we were so happy to work alongside the Harris County Department of Education to pursue their goals.

With our campaign, Harris County Department of Education’s campaign reached over 3.9 million people in Harris County. The campaign was a huge success and we were so happy to work alongside the Harris County Department of Education to pursue their goals.

Clicks

impressions

Total reach increase

total impression increase

total clicks increase