The Versa Creative team spearheaded the branding and messaging of a previously-unnamed health-conscious soda product from conception to execution, including naming, brand tone and messaging, core values, and product design.
Balancing flavor & function
Galvanina is an Italian beverage company that has been bottling mineral water for over a century, transforming the initial artisanal process into a fully-fledged industrial operation. After years of improving quality, ingredients, and sustainability, Galvanina decided it was time to expand into the health-conscious market with a new prebiotic soda beverage.
FLAVOR YOU CAN FEEL GOOD ABOUT
To determine the target audience and messaging strategy, the Versa team executed a taste test and focus group with numerous flavors within the unnamed product line. This helped the strategy team narrow down the messaging for the product, which ultimately led to a comprehensive brand tone and messaging matrix surrounding the balance that the product reaches between taste and benefits.
THE PERFECT BALANCING ACT
Furthering the idea of this product being the “unchoice” in a world of health drinks and sugary sodas, the strategy and copy teams collaborated on the product’s name, eventually landing on “Olto,” from sciolto, or “to play without restraint.” This idea was carried into the logo, typography, and packaging design for Olto.
The Versa Creative team used the created brand to develop the graphics and proof the content of an e-commerce website for the Olto beverage, including the homepage and interior with both desktop and mobile compatibility. The branding, core messaging, and mockups of the finalized product and package design are featured heavily on the site.