Village Emergency Centers | Case Study | Versa Creative

Village Emergency Centers


The Challenge

Village Emergency Centers is a group of freestanding emergency centers dedicated to providing expert medical care 24/7. With no wait times, compassionate care, and transparent billing practices, they’ve set a new standard for emergency care in Houston. After opening a new location in Jersey Village, VEC needed to drastically increase their online presence through digital marketing to yield positive results for their new and existing locations.

see the results

The Objective

With the goal to increase location awareness and overall foot traffic, our team set out to deliver results through pay-per-click advertising, search engine optimization, and social media marketing. Along with compelling creative, we wanted to develop a sense of trust with neighboring communities to convey the benefits of having a freestanding emergency center nearby.

The Results

The results were successful on every front. For their pay-per-click and search engine optimization campaigns, we were able to target relevant audiences and bring awareness to directionals, convenient submission forms, and options for online check-ins. For social media, we were able to connect with audiences and bring awareness to the new and existing locations.

111.30% YOY

Calls Increase

19.13% YOY

Get Directions Clicks Increase

111.30% YOY

Increase in Users

344% YOY

Increase in Sessions

award winning

In 2020, Versa Creative was honored with a Gold Award for our integrated marketing campaign results from the AVA Digital Awards. This was accomplished through the combined efforts of pay-per-click advertising, search engine optimization, social media marketing, and attractive creative assets.