Village Emergency Centers
The Challenge
Village Emergency Centers is a group of freestanding emergency centers dedicated to providing expert medical care 24/7. With no wait times, compassionate care, and transparent billing practices, they’ve set a new standard for emergency care in Houston. After opening a new location in Jersey Village, VEC needed to drastically increase their online presence through digital marketing to yield positive results for their new and existing locations.
The Objective
With the goal to increase location awareness and overall foot traffic, our team set out to deliver results through pay-per-click advertising, search engine optimization, and social media marketing. Along with compelling creative, we wanted to develop a sense of trust with neighboring communities to convey the benefits of having a freestanding emergency center nearby.
The Results
The results were successful on every front. For their pay-per-click and search engine optimization campaigns, we were able to target relevant audiences and bring awareness to directionals, convenient submission forms, and options for online check-ins. For social media, we were able to connect with audiences and bring awareness to the new and existing locations.
111.30% YOY
Calls Increase
19.13% YOY
Get Directions Clicks Increase
111.30% YOY
Increase in Users
344% YOY
Increase in Sessions
award winning
In 2020, Versa Creative was honored with a Gold Award for our integrated marketing campaign results from the AVA Digital Awards. This was accomplished through the combined efforts of pay-per-click advertising, search engine optimization, social media marketing, and attractive creative assets.