ZT Corporate collaborated with the Versa Creative team on a comprehensive campaign strategy to create brand awareness built on the company’s content pillars of the community, the inner circle, and the industry experts. This campaign was made by centering the success of ZT and its clients around quality relationships, with a focus on trust.
Discover the Inner Circle
ZT Corporate is a leading private equity firm based in Houston with 25 years in the business and numerous non-profits and subsidiaries. ZT is dedicated to developing and growing lower-middle market companies by creating value with its business partners through growth-potential investments.
Focused on Client Relationships
Versa Creative created digital and traditional marketing assets, strategies, and mockups that showcased the positionality of ZT Corporate and its team as credible industry leaders and the relationship between the ZT Corporate team and their clients. This included messaging that highlights industry trends, a mentorship series with the CEO, and organic imagery of the inner workings of the ZT team.
Financial & Operational Expertise
This campaign included a three-pronged approach to social media centered around ZT’s content pillars, which included specific messaging and content. Furthermore, the Versa team created a new brand voice & tone and branding guidelines for the campaign to ensure brand alignment across all platforms.