Our Experience Leads Financial Services
Marketing
Versa Creative has established itself as a formidable player in the field of financial services marketing and advertising for clients within the financial services industry. With a seasoned team of professionals well-versed in the intricacies of this dynamic sector, we have consistently showcased our ability to develop and execute strategic campaigns that resonate with consumers and businesses.
Versa Creative’s experience spans across various segments of the financial industry, including banking, investment, insurance, and fintech, giving us a deep understanding of the unique challenges and opportunities within each niche. Our expertise in crafting compelling messages, utilizing cutting-edge digital strategies, and ensuring compliance with financial regulations positions us as a trusted partner for clients seeking to not only increase their market presence but also build trust and credibility in this highly competitive sector.
Here’s What Our Clients Have to Say
“One video they created played for an audience of 1,600 and captured the essence of the brand’s identity. Versa Creative is collaborative and easy to work with, and their initiatives bring new traffic to affiliated facilities.”
– Moshin Malik, ZT Corporate
“We found the Versa team to be very responsive to all our questions and concerns. They produce quality creative artwork for digital campaigns, and they did a good job of meeting or exceeding our key metrics we were targeting.”
– Chase McAteer, Oxford Partners
ZT 360°
Comprehensive Financial Services Marketing Campaign Strategy
ZT Corporate is a leading private equity firm based in Houston with 25 years in the business and numerous non-profits and subsidiaries. ZT is dedicated to developing and growing lower-middle market companies by creating value with its business partners through growth-potential investments.
ZT Corporate collaborated with the Versa Creative team on a comprehensive financial services marketing campaign strategy to create brand awareness built on the company’s content pillars of the community, the inner circle, and the industry experts. This campaign was made by centering the success of ZT and its clients around quality relationships, with a focus on trust.
Versa Creative created digital and traditional marketing assets, strategies, and mockups that showcased the positionality of ZT Corporate and its team as credible industry leaders and the relationship between the ZT Corporate team and their clients. This included messaging that highlights industry trends, a mentorship series with the CEO, and organic imagery of the inner workings of the ZT team.
This campaign included a three-pronged approach to social media centered around ZT’s content pillars, which included specific messaging and content. Furthermore, the Versa team created a new brand voice & tone and branding guidelines for the campaign to ensure brand alignment across all platforms.
Wallis Bank
Social Media Financial Services Marketing Campaign
Wallis Bank provides banking, credit cards, loans, mortgages, and personal, small business, and commercial financial services. Since 1906, Wallis Bank has provided outstanding customer service and stayed at the forefront of banking innovation.
Versa Creative hosted a branding workshop for key members of the Wallis Bank Team that resulted in a revision to the company’s core branding. We revised their mission and vision statements, values, color palette, logo, and more.
The Challenge
Wallis Bank came to Versa Creative needing a brand refresh, more online presence, and more customers in store. As a brand with a long history, it was important to Wallis Bank that the change in branding stays true to this past but also excites and appeals to new customers.
The Channels
The Objective
Our team was up to the challenge to reimagine this iconic brand and introduce it to existing and prospective customers. Starting with the brand, it was important for our team to reimagine the logo, aesthetics, messaging, and overall feel of Wallis Bank. After refreshing the brand, our goal was to make existing and potential customers aware of this new direction for Wallis Bank.
To accomplish this, we decided to focus on social media, where we knew we could reach this audience.
We set out to redesign their logo along with numerous brand assets. Next, we began a social media campaign to showcase the company’s new look and feel. This campaign would also bring awareness to what made Wallis Bank different from competitors.
The Strategy
In collaboration with leaders at Wallis Bank, our team worked on finding a suitable logo and direction for the brand. Once a logo and vision board had been finalized, our team began working on all the visual assets that Wallis Bank already had. This transition needed to be smooth and effectively communicated.
Social media financial services marketing was then implemented to reach audiences across Texas. Our messaging focused on the new aesthetic and branding of Wallis Bank while also educating potential customers on what they had to offer. Wallis Bank wanted to communicate its unique offerings, which include personalized services, deep-seated values, and years of experience.
The Results
The brand assets developed along with the social media efforts seamlessly blended together in a campaign that lived up to the brand’s long-standing legacy. Today, we continue building off this awareness campaign to incorporate exciting announcements, mobile features, and other essential services.
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