Healthcare Marketing in Houston
Build Your Houston Medical Brand With Comprehensive Healthcare Marketing
Healthcare Marketing in Houston
Build Your Houston Medical Brand With Comprehensive Healthcare Marketing
Our Experience Leads Houston
Healthcare Marketing Services at Versa creative
Our full-service suite of marketing services means our team is equipped to handle any of your healthcare-related business’s marketing and advertising needs. From social media marketing and digital advertising to traditional media and strategic campaigns, the experts at Versa Creative are ready to build your healthcare brand to its fullest potential in the Houston market.
Digital Marketing Services for Healthcare Businesses
Search Engine Optimization (SEO)
Search engine optimization (SEO) refers to the process of generating quality organic traffic for websites through search engine results.
Social Media Marketing
Social media marketing is the use of social media platforms and networks to promote and market products or services. Social media marketing services increase brand awareness; connect audiences; provide information about products and services; and improve digital exposure, website traffic, and engagement.
EMAIL MARKETING
Email marketing is the utilization of email to foster the relationship between a business and its customer base to increase brand awareness, reduce time and effort, personalize your brand messages, and more.
PPC
Pay-Per-Click (PPC) is an advertising process that shows targeted ads with featured goods or services to the individuals you seek to target.
Content Marketing
Content marketing refers to the process of producing informational content that is relevant and beneficial to your audience, distributing it across a variety of channels, and ultimately swaying them to convert.
WEBSITE DESIGN & DEVELOPMENT
Web development is the construction and maintenance of websites. With the right website for your business, you can gain customers, improve rankings on search engines, improve your online presence, and maximize your conversion.
Creative Healthcare Marketing Services
COPY
Copywriting is written content meant to persuade an audience to take action and is vital in establishing a company’s voice, raising brand awareness, and enticing prospective customers to buy your products and services.
PHOTOGRAPHY
Commercial photography is the taking of professional photos for business use, most often with marketing and advertising in mind to enhance brand awareness and exposure.
DESIGN
Graphic design uses graphic elements—such as typography, photos, and illustrations—to create strong visual communication for audience engagement and brand awareness.
VIDEOGRAPHY
Videography includes the production, storyboarding, editing, and publishing of video content
Strategic Services for Healthcare Providers
BRAND POSITIONING
Brand positioning is the process of setting yourself apart from the competition by developing a unique identity in the minds of your consumers, allowing you to gain a larger share of your target market.
MEASUREMENT & ANALYTICS
Measurement and analytics in marketing is the process of analyzing and managing our marketing efforts to ensure they maximize ROI and increase our overall efficiency.
ACCOUNT MANAGEMENT
As the liaisons between our client and the creative and strategic teams, these team members effectively manage internal teams to unify and dictate work efforts, coordinate digital and creative channels for seamless integration, and provide account analysis and maintenance to further benefit your returns on investment (ROIs).
MARKET RESEARCH
Market research offers us a frame of reference and a direction to explore, and it grants us insight into your audience, your industry, and the values you uphold.
CAMPAIGN DEVELOPMENT
Campaign development is the process of creating and maintaining consistent brand messaging across numerous digital and traditional marketing channels.
Traditional Marketing Services for Healthcare Clients
TV & RADIO
Television and radio advertisements can reach a massive audience in a short period of time, and they’re conducive to target audience selectivity.
Print media is anything that can be printed out and physically handed to an individual. This form of advertising is visual and tangible, increases brand awareness, and can contain promotional material for sales and discounts.
OUTDOOR ADVERTISING
Outdoor advertising is cost-effective, reaches a wide audience, and can be combined with strategic placement for incredible results.
DIRECT MAIL
Direct mail campaigns involve the utilization of mail service to deliver branded items and promotional materials straight to your targeted audience.
Public Relations for Healthcare Businesses
REPUTATION MANAGEMENT
Reputation management refers to the attempt to influence and control the reputation of a group or business. This can be used to make a connection with your customers and to harness feedback as a tool for internal company improvement.
CRISIS MANAGEMENT
A business must be able to respond promptly, correctly, and confidently when addressing its stakeholders, the press, or internal employees during a crisis. We create crisis communication plans to save your company money, time, and reputation.
PRESS RELEASE
A press release allows businesses to connect with relevant distribution sites and collect content statistics such as overall views, impressions, and online shares.
See How Our Services Can Improve Your Results
The Houston Healthcare Marketing Experts
We have successfully partnered with hospitals, clinics, pharmaceutical companies, and medical device manufacturers, providing them with comprehensive marketing solutions that enhance brand visibility, engage target audiences, and drive tangible results. Our industry knowledge, combined with a data-driven approach and creative mindset, allows us to deliver exceptional marketing campaigns that resonate with patients, healthcare professionals, and stakeholders, ultimately propelling our clients to success in the healthcare industry in Houston and beyond.
Our Experience Leads Houston: Healthcare Client Case Studies
Versa Creative has experience with a multitude of clients in the healthcare industry, from hospital and urgent care networks to freestanding emergency centers and medical supply companies. Here are a few examples of the work we’ve done for healthcare businesses in the past.
Village Emergency Centers
The Versa team ran an SEO, PPC, and social media marketing campaign to bolster traffic and reach local audiences for five Village Emergency Centers locations in the Greater Houston area during the COVID-19 pandemic.
The SEO team focused on content creation to drive traffic to the website, including blogs, service pages, and COVID-19 treatment information. The social media strategy involved pairing the client’s goals with creative copy and design work to increase engagement. The PPC team increased conversions for more calls, leads, and foot traffic.
Some of the results of this campaign included:
SEO
Increase in Users
Increase in Sessions
PPC
Increase in Clicks
Increase in Impressions
Social Media
Total Video Views
Total Ad Reach
Oakbend Medical Center
The Versa team ran an SEO and PPC campaign to generate online visibility, increase conversions, and differentiate Oakbend Medical Center from the highly competitive Houston medical market.
The SEO team focused on Google Business Profile, informative blogs, and listings optimizations to drive traffic to the website, improve rankings in the local pack, and improve visibility. The PPC team created conversion-focused landing pages, which directed website visitors to call Oakbend and request an appointment.
Some of the results of this campaign included:
SEO
Sessions
Page views
PPC
Increase in Click-through-rate
increase in conversions
The Versa Creative Promise
- Our team is your team. Our team is not a third-party service; your business goals are our goals and our team is here to support your business and help you grow.
- All assets and deliverables are your property. From your website to your graphics, you have full ownership of all assets.
- Dedicated account management. Our account managers are dedicated to your success and are always available to you.
- Transparent results. Every month, our team produces a detailed report covering the progress and success of your pay-per-click (PPC) campaigns.
- A full team. As a full-service marketing agency, our digital team is supported by our copywriters, designers, and web developers to maximize your results.
See What Our Healthcare Clients Think
“Everyone at Versa Creative is 100% absolutely top-notch at their job… my Account Manager, the web team, the digital and SEO teams, the writers, the photographers and videographers, and senior management. Versa is extremely responsive and helpful in every way. In my many years in Marketing & Communications, I have had the opportunity to work with several agencies in Houston and Los Angeles, and I can promise you that Versa Creative is hands-down the best marketing agency in Houston. You will not regret hiring and working with the Versa Creative team.” – Vince Garcia, Marketing Manager, TTG Imaging
Our project turned out exactly like we wanted. Thank you to the team at Versa Creative for your hard work. We loved working with you!” – Yvonne Ngugi, CEO & Co-Founder, Yvonne’s Health Solutions