Houston SEO Company | Local SEO Services

Houston SEO Company

Versa Creative’s Houston SEO services are tailored to meet the demands of Houston business owners. We take a client-first approach that makes your business goals our goals. Our team can help with increasing website traffic, calls, leads, and sales with a custom SEO strategy for your business. 

We know the challenges that Houston businesses face, and we are equipped to help you overcome them. As a Houston-based business ourselves, our team understands how competitive the market is, how difficult it can be for a business to stand out from the competition, and, most importantly, how to get seen online by potential customers. 

With over ten years of experience, our team of Houston SEO experts uses proven strategies and applies them to your individual needs to help you get results. 

Are you ready to start growing your Houston business? Contact us today and let us build your custom SEO strategy.

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website to improve its appearance and ranking within the search results for certain keywords. In other words, SEO improves your website’s visibility when people search for products or services that are related to your business on websites like Google, Bing, Yahoo, and other search engines. It is vital that your business appears on the first page of the search results since only 25% of people click beyond the first page of search results.

If your business’s digital marketing strategy doesn’t include SEO initiatives, you’re missing out on hundreds of thousands of potential leads—and the potential to drive unimaginable profits.

The Components of SEO

Keyword Research

Keywords, or search terms, are the phrases people type into the search engines to find information or make a purchase. Keyword research is the process of figuring out which search terms potential clients or customers of your business are using and what websites are currently ranking in the search results for that keyword.  

Keyword research aims to find the best possible keywords to reach your customers by outranking the competition within the shortest possible time frame. Important factors to consider when picking a keyword include search volume, competition, and cost per click. 

On-Page SEO

Keyword research is generally the initial step for search engine optimization. Once potential search terms are identified, the next step would be to determine which website page(s) can be optimized to rank for a selected keyword. If a relevant page is not available, it can be created. 

Once the page is identified, the on-page optimization process begins. This process involves optimizing the content on the page, improving page speed, optimizing the page title and meta description, optimizing images and adding image alt tags, and optimizing calls to action, among other tasks. 

On-page optimization includes:

  • Creating new page content 
  • Internal and external linking 
  • Ensuring the website is mobile-friendly, accessible, and fast
  • Updating website metadata (page titles and page descriptions) 
  • Using relevant imagery with image alt tags
  • Adding structured data 

Off-Page SEO

Off-page SEO is all strategies that do not involve changing your own website. Another famous term for this process is link building, which includes strategies such as content marketing, building citations, and social media, among others. 

Link building will help build your website’s authority and, in turn, help in outranking websites that have higher authority. When websites related to your business identify your content as link-worthy and link back to your content, this increases your own website’s authority. Strategies like digital outreach can be used to let these websites know that good content has been published on your site.

Technical SEO

Technical SEO boils down to optimizing your website for search engine crawlers to find, crawl, understand, and index the web pages correctly.

Local SEO

Local search engine optimization (SEO) is how companies make themselves visible when users search for geographically specific information—especially regarding ranking within Google’s Local Pack. Ranking within the top-three local search results helps your business in three distinct ways:

  • Increase local online presence
  • Outrank local competitors
  • Increase organic (not paid) traffic to websites

In days past, consumers might have looked for stores, restaurants, and service providers in the Yellow Pages, but now that phone books have become obsolete, marketing with that mindset won’t cut it anymore.

And why exactly has the Yellow Pages become a nostalgic relic of the past? Because they didn’t use SEO! 

As technology becomes increasingly advanced, consumers have taken matters into their own hands, seeking out companies that offer services tailored to their exact needs in their exact location. Before they can meet this demand for better products and services, businesses have to make themselves available by supplying content that drives local traffic to their website. That’s where local SEO marketing comes in and gets you ranking in Houston.

 

Start Ranking in Houston

 

Why Hire a Houston SEO Company?

There are many benefits of investing in SEO marketing, but among the most impactful are:

  • Increased online visibility across your local consumer base 

46% of all searches in Google have local intent.

  • Hyper-personalized geographic targeting campaigns 

72% of desktop/tablet users and 67% of smartphone users want results targeted to their physical location.

  • Increased traffic, leads, and conversions in your local market 

76% of consumers who search for something local on their phone visit a store that day, and 28% of those searches result in a same-day purchase.

  • Ample opportunity to stand out from the competition 

Fewer than 50% of businesses currently use local SEO services.

  • Strengthened market authority 

88% of consumers say online reviews factor into their purchase decision.

How do you know when to hire a professional to perform your SEO marketing? If your business checks off any of the following boxes, you’re wasting leads by not working with a reliable, experienced SEO company:

  • Do you want to rank on Google?
  • Do you want to increase your organic traffic?
  • Does your company rely on consumers to generate revenue?
  • Does your company provide products or services within a set service area (neighborhoods, towns, etc.)?
  • Are you trying to drive traffic, generate leads, and boost conversions within a specific, designated market area (DMA)?
  • Do you want your company to appear in navigation apps, online maps, and Google’s Local Pack?
  • Would you like to secure business listings in prominent online directories, such as Yelp, Google Business Profile, and the Better Business Bureau (BBB)?

Are you ready to start growing your Houston business? Contact us today and let us build your custom SEO strategy.

How Does SEO Drive Lead Generation?

SEO campaigns drive lead generation by making it easier for customers to find a business that meets their needs, and it accomplishes this in a few distinct ways:

  • By increasing your website ranking for organic searches
  • By improving your ranking in Google’s Local Pack 
  • By helping mobile users find your business more easily and via more channels (search engines, local listings, social media platforms, etc.)
  • By ensuring users can find your business through Google Maps or other navigation apps

86% of consumers look up the location of a business on Google Maps.

  • By creating content that is relevant to your target audience, SEO increases website traffic 
  • By building backlinks on high-authority websites, we support your website 

What’s Included in SEO Services?

A successful local SEO campaign can have a lot of moving parts, which is why it’s best to work with an experienced SEO professional who knows the ins and outs of search engine optimization best practices. When you work with a professional local SEO company, some of the services you’ll receive include:

Competitor Analysis

Analyze how you perform next to competitors in your market to build a strategy that bridges lead-conversion gaps.

Google Business Profile

Rank in one of the coveted Local Pack slots and maximize exposure in navigation applications. By claiming, updating, and maintaining your Google listing, we help drive awareness and traffic to your business. 

Local businesses receive 94% of their weekday calls from Google Business Profile.

Local Citations

Build and monitor local listings to verify that your business information is consistent across online directories to improve Google rankings. This process entails claiming, updating, and maintaining your business listing on popular services like Yelp and Facebook. 

86% of modern consumers use Google Maps to find the location of a business.

Content Creation

After performing keyword research, we create high-quality content to establish your website as an authority in your industry. High-quality content is key to driving organic traffic and engaging your target audience. Our content creation focuses on existing pages, identifying content gaps on your website, and creating blogs and articles that are relevant to your audience. 

Companies with blogs have 434% more indexed pages than companies without blog entries.

Link Building

The number and quality of websites  that link to your website affect your ranking on search engines like Google. By creating high-quality content and outreach, our team of experts develops the number of backlinks your website has. These efforts raise the visibility of your business online and help you rank.

Quality backlinks account for 30% of your overall Google ranking.

 

On-Page SEO

Generate and optimize unique content for each page to rank locally and in organic search results. The goal is to create content that ranks for keywords your customers are using. On-page SEO includes:

  • Updating page titles
  • Using targeted keywords in body copy
  • Updating images and graphics
  • Optimizing page layout for engagement and conversion

Organic leads are 800% more likely to convert than leads gained through traditional ad campaigns.

Schema Markup

Structure back-end data and use review schema to highlight positive reviews, frequently asked questions (FAQs), and more.

57% of consumers only use businesses with a four-star or higher rating.

Analytics Tracking and Reporting

Monitor and report on keyword rankings; organic traffic, calls, and leads; and local SEO campaign results to maintain accountability and transparency.

Google’s algorithm uses 200+ factors to rank websites.

Optimize for User Experience

Through SEO, you can assure that your website visitors are landing on pages with relevant content and that the website they are using is responsive and fast. Factors like page speed and mobile responsiveness play a big role in online ranking. All SEO strategies will include on-page optimizations that address load speed, responsiveness, and user experience.

Are you ready to start growing your Houston business? Contact us today and let us build your custom SEO strategy.

Our Houston SEO Specialities 

Our team of SEO experts has years of experience helping clients in various industries, including:

  • Healthcare 
  • Education 
  • Government Institutions 
  • Retail 
  • eCommerce
  • Service Providers 
  • Food & Beverage Companies 
  • Restaurants 
  • Manufacturers 
  • Financial Institutions 
  • Real Estate 
  • Industrial Companies

How to Choose a Houston SEO Company?

If you’re still not sure what to look for when researching Houston SEO services, there are a few considerations to make when deciding if an agency is going to fit your needs:

  • Determine and clearly define your short- and long-term SEO goals.
  • Work with an agency that tracks and analyzes your data.
  • Read client reviews and testimonials of prospective SEO agencies.
  • Schedule a consultation with the agency’s SEO expert.
  • Discuss your goals and timeline and establish an SEO budget.

These actions will help ensure that the SEO team you decide to work with can offer what you need, but there are some SEO reg flags that should make you reconsider an agency. You should avoid SEO companies that perform black hat SEO techniques or promise any of the following:

  • Immediate leads
  • Too-good-to-be-true ROI projections
  • Overnight rankings
  • 2–3x traffic
  • Guaranteed outcomes

Guaranteeing outcomes seems like an odd item to include in a list of SEO red flags, but reputable SEO experts know that their projections are merely educated guesses. SEO is a constantly evolving industry, so you would be wise to avoid SEO agencies that promise specific outcomes.

Our Result Focused SEO Process 

1. SEO Audit

An SEO Audit will uncover how your website fits the best practices defined by search engines. For every client, we prepare a detailed audit report which covers both website structural issues, content issues, and our recommendations. As a business owner, you will easily understand how the SEO issues are affecting your business’s online growth and revenue.   

2. Establish Goals 

At Versa Creative our team is your team. We work with you to understand your needs and your business goals. We get to know our clients so that we can develop the best campaign for their needs.

3. Competitive Analysis 

For every client, we analyze your industry. We look at what competitors are doing with their websites and which are ranking for relevant search terms. 

4. Keyword Research 

Keyword research allows our team to gain insight into the queries that your target audience are searching on Google and other search engines. Through keyword research, we identify the keywords that will get you in front of your customers. If you’re a Houston-based business, we will find keywords that are relevant to your service area and local business. More than just keywords, we find the type of content that your website needs to rank. 

5. Strategy

After completing an audit on your website, looking at your competitors, and conducting keyword research, our team is ready to work alongside you to develop your strategy and get your business ranking, and driving traffic in Houston.

6. Content Creation 

The key to SEO is content that ranks and draws attention from your target audience. Content development comes in many different forms and includes updating your existing website content to include keywords and all of the information that your customers are looking for. In addition to this, content development also includes the creation of blogs that target additional search terms and queries that are relevant to your target audience.

For Houston SEO our focus is likely localized content about your service area and services with the goal of generating traffic from your target audience. 

7. Site Development

Along with the content your customers find on your website, the user experience of your website matters. A website that does not load quickly and is not mobile-friendly and responsive drives customers away. The same applies to search engines. One of the many factors that determine your placement on search engine results pages is user experience. 

Our SEO team optimizes your website for user experience and makes sure this doesn’t get in the way of your page ranking and showing up in front of your customers. 

8. Implementation

Once we’ve completed our research, developed your existing content, created new content, and made your site user-friendly, we implement all our changes to your website. Our updates and changes will attract your target audience and earn you website traffic and rankings. 

We also work on building your website’s backlinks and getting you listed on industry-specific directories and listing sites. Listings will help raise the visibility of your business and generate local Houston traffic.

9. Monitor Traffic and Website Performance 

Our team monitors the performance of your website on search engines and your website’s overall performance using tools like Google Analytics and Google Search Console. These tools provide us with insight to how users are finding your website and how they are interacting with the new content. Most importantly, these insights help us find opportunities for continued growth. 

10. Reporting

Producing results matters. At Versa Creative, we value accountability and transparency, so we always track our results and progress and produce monthly reports. 

11. Adapting Your SEO Strategy 

Our SEO process doesn’t end with a monthly report. As we track and monitor the performance of your website, our team seeks new growth opportunities and more ways to attract customers. Our team is constantly adapting your SEO strategy to make sure you get the best results.

#1 SEO Company in Houston—Versa Creative

If you’re looking to boost sales or increase lead generation, search engine optimization is a cost-effective solution for your needs. The SEO experts at Versa Creative help you gain the exposure and ranking to reach your company’s target audience and make an impact on your bottom line. 

Whether you manage a small business or an enterprise-scale corporation, Versa Creative is here to get your brand noticed by the consumers who matter. Contact our team to learn how our full-service creative and digital marketing agency can help you grow your business with Houston SEO services!

Are you ready to start growing your Houston business? Contact us today and let us build your custom SEO strategy.

FAQ

Search engine optimization (SEO) is the process of getting a website to rank on search engines like Google and Bing for relevant search terms and keywords. Through SEO, businesses can increase the visibility of their website, products, and services.

With SEO, websites will begin to rank and show up to a targeted audience, which increases the free and organic traffic that a website receives. Organic traffic is website traffic (users) that visit a website through the free listings on search engine results pages. The results on search engines are ranked according to many factors, but the results at the top are the best fit and usually high-quality content that is relevant to the search query.

SEO optimizes websites and website content  to show up for search terms used by a business’s target audience and customers.

Through SEO, you can drive your target audience onto your website. If you want people to find you online, there’s more than offering the right products and services. You need to make sure your website content is set up for success with the right content and the right keywords.

The experts at Versa Creative offer on-page SEO, off-page SEO, technical SEO, and local SEO. With our experience, we can customize your SEO strategy to meet your companies needs.

Yes! Many online resources, including our own guides and SEO process, can help businesses of all sizes optimize their website for SEO. It is important to keep in mind that the SEO process requires time and ongoing effort.

Optimizing your business’s website for search engines is an ongoing process, and search engines themselves are constantly releasing updates and changing the factors that influence the ranking of websites. Outside of search engine ranking, the key to SEO is constantly producing high-quality content that engages your audience and drives traffic to your website.

The answer is that it depends. Rankings on search engines are affected by many factors, and earning a top spot in search results can be a long hard process. Generally speaking, many clients will begin to see results from SEO in six to twelve months. But this will vary depending on the strategy, level of competition, and what competitors are doing for targeted keywords.

The ROI of SEO varies from business to business and from one industry to another. Think about it this way, how valuable would it be to your business to come up as a top result when customers are looking for your products or services?

Being in a top-ranking spot on search engine result pages has many benefits, including increased website traffic and increased conversions.

Search engine optimization and pay-per-click advertising are very different approaches within digital marketing. The two can work together and produce incredible results for your business, but they have many differences.

SEO is an organic approach to improving website rankings and traffic by building content and improving your website. On the other hand, PPC allows businesses to bid for keywords and search terms and then show their ads on search engine result pages. The most obvious difference between the two is that SEO traffic is free while PPC traffic costs money.

Yes! Our SEO team has experience optimizing for various search engines. Google is the focus for most clients since Google remains the dominant search engine in most countries, but our team can develop strategies for other search engines if needed. Other popular search engines include Bing, Yahoo, DuckDuckGo, and Baidu.

Yes! Our team offers free website audits to help identify keyword opportunities, content gaps, and technical issues with your website. Get a free SEO audit here.

As a full-service marketing agency, Versa Creative has experts in other areas of marketing. Our services include:

Digital Marketing

  • Pay-Per-Click, Social Media, Web Development, Email Marketing

Traditional Marketing

  • TV, Radio, Outdoor Advertising, Print, Direct Mail

Creative Marketing

  • Design, Copywriting, Photography, Videography, Web Design,

Public Relations

  • Reputation Management, Press Releases

Strategy

  • Brand Positioning, Market Research, Campaign Development