Our Leaders

Mary is the CEO, Founder, and Principal of Versa Creative, a strategic marketing and advertising agency based in Houston that delivers customized solutions tailored to each client. She graduated with a BA in Graphic Design from the University of Houston in 2005 and has nurtured a passion for marketing and advertising from an early age, drawn especially to the powerful stories every brand has to tell.

Mary began her career in graphic design and communications, quickly rising to serve as Art Director for several Fortune 500 companies. Over the course of her 20+ years in the industry, she has developed deep expertise in managing creative teams and guiding projects from client onboarding through creative execution.

Under Mary’s leadership, Versa Creative, now in its 16th year of business, has become known for producing work that is both creatively distinctive and strategically sound. She fosters a unique and attractive company culture, drawing in some of the most talented and energetic professionals in the industry. For five consecutive years, Versa Creative has been honored by Best & Brightest as one of Houston’s leading workplaces, an accolade Mary takes great pride in.

Versa Value: Entrepreneurial Spirit

Eddie graduated from Texas A&M University with a BS in Engineering. He worked for world-renowned corporations, including GE Energy and LyondellBasell, where he worked on various engineering projects and was part of the business development team. Eddie has been the COO at Versa Creative since its inception and is closely involved with all day-to-day operations. With over 23 years of business development experience, he works directly with local and national accounts to develop results-driven marketing strategies. He is also Google AdWords certified and leads the digital team at Versa. Eddie currently resides in Houston, TX with his wife, Mary, and his two children, Kayla and Kion.

Versa Value: Entrepreneurial Spirit

Versa Value: Entrepreneurial Spirit

Daniela graduated from the University of Houston with a BA in Graphic Design and has over a decade of advertising and marketing experience. She manages the Graphic Design team and directs the overall artistic vision on brand identity and marketing campaigns for print and digital mediums.

Versa Value: Entrepreneurial Spirit

Versa Value: Conversation

Chan brings more than two decades of expertise in strategic media buying, spanning radio, television, print, programmatic, and outdoor advertising. A graduate of the Art Institute of Houston and the Columbia School of Broadcasting, she is recognized for her talent in crafting impactful campaigns. With a specialty in live radio endorsements and deep experience in automotive, medical, and educational sectors. Her career also includes several years in the Houston radio industry, where she contributed to the success of multiple stations. Chan’s well-rounded background and market insight enable her to deliver targeted, results-driven advertising solutions for every client.

Versa Value: Conversation

Versa Value: Wild Card

Jesus earned his BBA in Finance at the University of Houston. With over 5 years of pay-per-click advertising experience, Jesus works on numerous PPC campaigns, including Google Search, Google Shopping, Google Display, video, and Microsoft Ads across multiple industries. Jesus is Google Ads Certified and is dedicated to staying informed with the latest digital features and strategies that can benefit our clients.

Versa Value: Conversation

Kalie graduated with a BA in Communications from Palm Beach Atlantic University in West Palm Beach, Florida. She began her career at Versa as Copy Department Manager, where she led our team of writers in delivering compelling, impactful content for clients across diverse industries and platforms.

Now, as Internal Operations Manager, Kalie builds on that foundation by streamlining workflows, fostering collaboration between departments, and driving efficiency and client satisfaction across the agency. Her passion for people and process helps ensure that Versa’s creative, digital, and strategic teams thrive together.
In her daily life, Kalie enjoys cooking, reading and writing in Houston coffee shops, and spending time with her husband and pets.

Versa Value: Ensemble

Joseph is a seasoned marketing leader with a global perspective and a passion for storytelling that propels both people and brands forward. He holds a BBA in Marketing from Texas Christian University and earned his Master’s in International Business from the University of Miami, where he graduated as Valedictorian of his class. His early career included consulting for Fortune Global 500 brands, where he developed strategies rooted in cultural insight, adaptability, and measurable impact across international markets.

As Marketing Director at Versa Creative, Joseph oversees the agency’s integrated marketing efforts, uniting strategy, creative, and business development under a cohesive vision for growth. He leads a multidisciplinary team in crafting data-informed campaigns that balance creativity with precision. The campaigns he has developed for clients have delivered results that have earned AVA Digital Awards, Hermes Creative Awards, and other industry accolades. With a leadership style that marries innovation with structure, he ensures every initiative is ambitious, effective, and accessible to clients across industries.

Outside the agency, Joseph remains a student of the world. He finds inspiration in travel, literature, and history, while also enjoying Houston’s diverse culinary landscape. This curiosity beyond the office enriches his perspective, helping him craft campaigns that resonate both locally and globally.

Versa Value: Perspective

Tony Martinez has a deep understanding of marketing principles, with a Master of Science in Marketing from the University of Houston and a BBA in Marketing from The University of St. Thomas. As the SEO Manager, he applies his extensive knowledge to a wide range of clients, leveraging over nine years of experience in marketing analytics. He has a track record of success in diverse industries. In his free time, he can be found reading or tending to his collection of house plants.

Versa Value: Perspective

Tanya holds a Bachelor’s degree in Journalism from Texas A&M University and a Master’s degree in Human Resource Management from Houston Christian University. Along with many years of experience, she has completed all accounting courses required for the CPA exam and is currently preparing to sit for the exam. As Versa Creative’s Accounting and HR Manager, Tanya thrives at the intersection of numbers and people. Her career has spanned diverse industries, from oil & gas services to biotech and nonprofits, giving her the versatility and insight to navigate companies’ challenges. She’s passionate about creating efficient systems, supporting her team, and helping Versa operate at its very best. When she’s not balancing books or championing people, Tanya enjoys running and making memories with family and friends.

Versa Value: Conversation

Abby is a Lead Client Services Specialist in our Business Development department, where she partners with clients from the start to understand their goals and challenges and craft tailored marketing solutions. She holds a BBA in Marketing from Texas Tech University’s Rawls College of Business.

She thrives on fostering strong client relationships and meeting new people, with a genuine interest in learning about each business, its vision, and its long-term goals. This curiosity allows her to align marketing services that not only meet immediate needs but also support sustainable growth. Her experience spans collaborations with educational institutions, government organizations, and industry-leading businesses across Houston and beyond.

In her free time, Abby enjoys experimenting in the kitchen, hosting gatherings, and finding new fashion staples around Houston. She also loves traveling and values the time she spends with friends and family.

Versa Value: Happiness

Naomi Macias, a Texas A&M graduate with a B.A. in Global Art, Planning, Design, and Construction and a minor in Art and Creative Studies, blends creativity, curiosity, and a passion for introducing new trends to Versa Creative. Since joining the agency in 2020, she has played a key role on the creative team by leading major projects, mentoring designers, and bringing fresh ideas to every challenge.

With over six years of experience, Naomi is known for her sharp eye, outside-the-box thinking, and ability to turn ideas into bold, impactful visuals. She was one of the first at Versa to embrace AI tools, using them to enhance her work and inspire others to explore new creative possibilities.

Her thoughtful approach, leadership, and commitment to innovation continue to push creative boundaries and make a lasting impact on both the Versa team and its clients. She takes pride in crafting meaningful, visually driven stories that connect creativity with purpose.

Outside of work, Naomi enjoys immersing herself in Houston’s vibrant culture—whether it’s trying authentic hole-in-the-wall foods, exploring local art galleries and murals, visiting markets for fresh fruit, thrifting for hidden gems, or enjoying the city’s lively nightlife scene. Through her travels, she finds inspiration in architecture, nature, and design from around the world—keeping her perspective fresh and her creativity inspired.