Marketing video production involves making videos that are used for marketing purposes. There are two main components: motion graphics and video production. Motion graphic design uses graphic design principles, such as animation and visual effects, to add unique elements to films, videos, animated text, and web-based animations and apps. Video production is motion film that is made using camera equipment, actors, camera crew, lights, and a backdrop. Some of the types of marketing videos we produce include:
- Educational videos
- Promotional videos
- Explainer/tutorial videos
- Brand/company story
Visuals enable you to enliven your messaging and engage with your audience, and this is especially true when it comes to videos. High quality videos give customers a glimpse into the inner workings of your brand, allowing them to visualize how your products and services fit into their own lives. Video marketing enables you to:
Get More Attention
Humans process images far quicker than we can digest text. In a world full of digital noise, image and video can help you stand out among the rest.
Appeal to Your Audience’s Emotions
We connect more deeply with the world through sight and sound, which trigger an emotional response. With video, you can use music, visuals, voiceovers, and more to capture your audience.
Provide More Interaction With Your Brand
While users may quickly scroll through a Twitter feed of all text, an interesting video will encourage them to pause and take a moment to learn more. This means more time engaging with your brand.
We research your industry to discover common trends and themes to help us develop a marketing strategy that will appeal to your target audience.
Taking into account your needs, your industry, and our own video expertise, we develop a list of filming locations and elements we’d like to capture and feature in your video.
Before beginning any filming, we finalize the creative concept by designing a storyboard, writing the script, and searching for a voice-over talent who can breathe life into your message.
With the guidance of our art director, our team captures footage using high-quality equipment, including drones and professional lighting, to get the images we need to communicate your message.
After filming, we begin the process of readying your video: editing, exporting, and conducting a thorough QA process for quality assurance.
Why Versa Creative?
At Versa Creative, our video production company has the experience, the equipment, and the team to plan and produce a product you’ll be happy to have represent your company. See how our video production and motion graphics team uses their artistic passion to tell your brand’s story and communicate your purpose.