Content marketing refers to the process of producing content to promote your business. From videos to infographics to blogs, the purpose of this content is to get your business noticed by potential customers. It shouldn’t be sales heavy. It should aim to educate potential customers and answer questions related to your industry. This content is strategically created with your target customer in mind. To promote your business, we will to produce informational content that is relevant and beneficial to this audience, distribute it across a variety of channels, and ultimately sway them to convert.
Content marketing is one of the best ways to reach your audience. Producing authoritative content helps establish trust with potential customers because they begin to see you as an expert in your field, not just a sales hungry business. Once they trust your business, they’ll have no problem sharing your content. Suddenly, existing and potential customers become promoters of your brand. All you had to do was give them a piece of useful content about a topic your business already specializes in. In this way, content can create an interactive network and expand your company’s visibility. Another way to continuously expand your company’s visibility is to involve our SEO team in the content creation process. By selecting industry-related keywords, they can help your business rank for a broader range of keywords than your website is already optimized for.
During this part of our process, we will discuss with you your goals. Don’t have any in mind? Our strategy team can help you set goals to benefit your unique business. Next, we will define your audience. Who are they? What are their wants, needs, and concerns? Then, we will devise a personalized strategy for your business.
Our talented team of copywriters, designers and SEO specialists will create various types of content that are relevant to your desired customer base. From videos to keyword-optimized blog posts to infographics, we will produce content that catches the attention of your target audience.
Once your content is created, we’ll share it on your website and beyond. From social media to pay-per-click advertising to organic search results, our team will work tirelessly to promote and distribute.
Throughout the process, our team constantly monitors key statistics to adjust our strategy as needed. We report this data monthly to maintain transparency and show ROI.
Our team reviews key figures and results to begin implementing adjustments, as needed.
Why Versa Creative?
At Versa Creative, we have a talented team dedicated to helping you reach your business goals. Our experienced marketing professionals have the expertise in their respective fields to both create incredible content and promote it in a variety of ways. By partnering with Versa Creative, you can expand your brand awareness with quality content.