Pay-Per-Click (PPC)

Total Revenue to Date

Total Clients Served

Total Leads Generated

Versa Creative, a top PPC agency, creates custom paid search campaigns and generates high quality leads and sales for your business. Getting the top position on the search results of Google and other search engines has never been so cost effective. Versa Creative’s PPC team builds a campaign that reaches your audience and boosts conversions.
Grow your business’ impact and raise your return on investment with a PPC campaign.

Our professional PPC team will:

  • Drive high quality traffic to your website
  • Increase leads or sales
  • Provide you with a dedicated PPC specialist
  • Build a custom PPC strategy for your business
  • Utilize A/B testing ad copy to fully optimize your campaigns
  • Provide monthly reports to keep you up to date
  • Regularly analyze search term data for negative keyword research
  • Create custom display audiences
  • Integrate any ad extensions that are relevant to your business into campaigns
full service digital marketing agency - Versa Creative
full service digital marketing agency - Versa Creative

PPC Marketing Services:

  • Google Ads Management
  • Microsoft Advertising Management
  • Google Local Services Ads Management
  • YouTube Advertising
  • Display Ads Management
  • Social Media Campaigns
  • Shopping Ads (E-commerce) Management

Increase your Revenue with Paid Search

Pay-per-click advertising allows businesses to target a specific audience. Through PPC, you can target your desired audience when they’re looking for your services as they browse online platforms like YouTube and so much more!

Versa Creative customizes each of our PPC campaigns to help you reach your customers and meet your marketing goals. Since our campaigns are customized, if you need more calls, more leads, more website traffic, more sales, brand awareness, or any other goals, we can help.

If you’re ready to get started with paid advertising, contact us and let’s get started.


Pay-Per-Click (PPC) is an advertising process that shows targeted ads with featured goods or services to the individuals you seek to target. PPC includes display advertising on websites across the web, search engine ads that show up at the top of search results, and ads that appear on YouTube.

With PPC, you only pay when someone clicks on an ad. This way you know you’re only spending money when you get engagements.

What are the different types of PPC ads?

Pay-per-click campaigns use many different formats. Deciding which one(s) are right for your business will depend on your marketing goals.

Search Ads

Search advertising is the most common form of paid search advertising and one that you’re likely familiar with. Search ads appear when your customers make relevant searches on Google and other search engines. Search ads are usually at the very top of search results and can draw in a lot of customers.

When a user clicks on an ad, the advertisers are charged a small fee. This type of PPC is also referred to as keyword advertising since specific words, or keywords, trigger these ads to appear when searched.

When creating a search advertisement, you select keywords that you would like your ads to show up for. These keywords are bid on by advertisers and the search engine ranks the ads based on how relevant and valid they are.

Display Ads

Display advertising is another type of PPC campaign that most people are familiar with. Display ads appear on Google’s partner websites and target people who have visited your website and other relevant websites. Display advertising uses photos and text to capture the user’s attention and get them to click through to your website.

Since this is a pay-per-click campaign, you are only paying when someone clicks on your display ad. When creating a display advertising campaign—and all other PPC campaigns—you have control over your audience and who your ads show up for.

Google Shopping Ads

Google Shopping ads appear at the top of search results and give you the opportunity to show off your products before your competitors. In addition, these ads display pricing, product titles, and product images. With shopping ads, every click you pay for has a higher chance of converting.

Shopping ads can be a powerful PPC tool if you want to increase your online sales and website conversions.

Skippable In-Stream Ads

Skippable in-stream ads are a type of YouTube ad. Ads are charged on a cost-per-view (CPV) basis. You are only charged when someone views either 30 seconds of the ad or the duration; whichever is shorter. YouTube ads can appear on the search results page, in YouTube videos, and on the Google Display Network.

YouTube ads give your business the unique opportunity to target your audience with memorable videos from the world’s second largest search engine.

Bumper Ads

Bumper ads are non-skippable YouTube ads that are six seconds or shorter in duration and are played prior to the beginning of a video. These ads are charged on a target cost-per-thousand (CPM) impressions basis. Because they are non-skippable, you have the opportunity to convey a powerful, concise message about your brand and boost brand awareness over time.

Out-Stream Ads

Out-stream ads are mobile-specific YouTube ads that are shown to potential customers on partner sites and apps. Ads are charged on a viewable cost-per-thousand (vCPM) impressions basis. You only pay if the video ad is in a viewable position.

Remarketing Ads

Remarketing ads target people who have previously visited your website and give you the chance to remind a customer about your products or services. You can even make offers to encourage them to return and convert, and more!

Since you target a very specific audience of customers who have previously visited your website, remarketing can be fairly inexpensive and produce a high return on your investment.

Our PPC team creates remarketing campaigns that are specific to your goals, whether it be driving more leads, more sales, or more time spent on your website.

Discovery Ads

Discovery ads allow you to deliver creative, visually appealing, and personalized ad experiences to potential customers. Discovery ads appear as organic to your audience, since they combine media and relevant text, often as articles or product ads.

Discovery ads are eligible to appear on the YouTube homepage, Watch Next and Discover feeds, and the Gmail Promotions and Social tabs.

Discovery ads can produce incredible results and entice your audience.

Local Service Ads

Local service ads follow a different model than most pay-per-click campaigns. With local service ads, you only pay for leads. Local service ads show up when someone in your service area does a search for a service you offer. Ads look similar to organic results, but by utilizing local service ads you can rank more in your service area.

Gmail Ads

Gmail ads are a type of ad that most people are familiar with. When you open your email, you will often see ads or sponsored emails at the top of your inbox. These are Gmail ads. Through Gmail ads, you can target your audience and get right in front of them. Due to some changes in Google Ads, dedicated Gmail ads are possible only through Discovery ads. Rest assured, you can still target your audience and engage with them via Gmail.

How Do PPC
Ads Work?

All PPC advertising campaigns center around keywords that are assigned a value based on three main factors: The term’s search volume, difficulty, and level of competition. The more businesses that are competing for certain terms, the more competitive and expensive the term will be.

That being said, high prices and budgets do not guarantee the success of an advertising campaign. PPC ads on Google and other search engines go through an auction for ranking. This auction is an automated process that determines which ads are relevant and will be shown to a certain user. The bidding process takes into account three main factors: The quality of the ad, its landing page, and the amount that an advertiser is willing to pay.

The biggest factor for ranking and ad visibility is the quality score. As an advertiser, you must ensure that you have a good quality score, which means that your page is not only functional, but that it includes all information, products, or services that are relevant to your target audience. A high-quality score can help you lower your cost-per-click.

How much will PPC Advertising Cost me?

With pay-per-click advertising, you are only paying when someone clicks on an ad. The overall cost is determined by several factors that you control. These include:


In a pay-per-click campaign, you tell search engines how much you’re willing to pay for someone to click on your ad. More often than not, you end up paying less than your bid amount. Rest assured, you will not pay more than your bid.


Which keywords and who you select to target for your campaign will influence your cost. Bidding on search terms that are competitive will result in a higher cost per click.

Ad Quality:

The quality of your ads plays a role in PPC campaigns. High-quality ads with relevant information, products, or services can maintain a lower cost than many low-quality ads. This allows for small businesses to compete against large companies.

Running a cost-effective PPC advertising campaign comes down to having high quality ads, high-quality landing pages, and managing the keywords you target.

Partnering with a knowledgeable marketing agency that knows the ins and outs of PPC can help you reap the benefits of an effective PPC advertising campaign.

Who can I target with a PPC Campaign?

One of the many benefits of utilizing pay-per-click advertising is that you can customize who your ads target and where they show up.

These are some of the ways in which Google Ads allows you to target your desired audience:



Google Ads allows you to target customers based on certain infographic data. This includes targeting by location, gender, age, and device.



Allows you to target people based on their hobbies or interests. This type of targeting helps introduce new potential customers to your business.



Allows you to reach customers that have been searching for products or services related to those you offer. This type of targeting can be cost-effective since you know the users are likely already interested in your offerings.



Target customers based on major life events, such as people that were recently married or recently purchased a home.



Target websites or videos based on their content. If your customers typically view certain content on a regular basis, you can have ads served to them based on topics that the content falls under.



Custom audiences allow you to reach potential customers when they use words, phrases, and keyw rds that are related to those who are most likely to convert.



With remarketing, you can target potential customers who have previously clicked on your ads. Remarketing ads can be very beneficial since they keep your brand and products or services in front of potential customers.



Target specific search terms and searches that your potential customers might make. This type of targeting gives you many options and you can change your search terms to meet your customers’ needs.



Similar audiences create a target audience based on your remarketing audience data. This type of targeting uses the demographics of your remarketing campaign and creates a new audience that matches that audience.

Why should I use PPC Services?

Similar audiences create a target audience based on your remarketing audience data. This type of targeting uses the demographics of your remarketing campaign and creates a new audience that matches that audience.

Increase Chance
of Conversions

People that see ads relevant to their search query are more likely to click on them and eventually convert.

Control your budget

By maintaining a set budget, you’ll be able to control costs and develop metrics and strategies to increase your ROI.

Impressions are free

You don’t pay for impressions. You pay when someone clicks on your ad, which can save a great deal of money and produce valuable results.

Increases Revenue

PPC ads target your ideal customers and, with the right campaign, you can see a huge increase in revenue for your business.

Target your ideal client or consumer

With highly targeted ads, you can reach users who are specifically searching for your products and/or services. Additionally, with pay-per-click campaigns you can target geographic areas. One of the most common geographic targeting methods is geofencing. Geofencing allows advertisers to serve ads in a set location. Many advertisers will use this feature to target their surrounding neighborhoods.

Inbound Marketing

Attract people through relevant content that actively speaks to their needs. Since the content addresses their issues, you’ll be able to naturally engage them.

Reliable Data

Through PPC processes, you’ll receive quick and quantifiable data that details the best keywords to aid the lead generation process.

Our PPC process that produces results

Step 1: Establish Goals

At Versa Creative, our team is your team. We work with our clients to understand their needs and their goals: What kind of business are you looking for and how can we help you accomplish those goals? Our team wants to understand your company, your services, your products, and what you’re offering customers. This information helps us target your future customers.

Additionally, in this process, we help you establish your spending goals and PPC budget.

Step 2: Audit

For every potential client, we perform a detailed audit to assess site functionality and content. We use this audit to find opportunities on your website and determine where we can send your customers. Will they convert if they land on your product or service page? Do we need to create custom landing pages?

Our audit allows us to determine where the PPC campaigns will send traffic, what calls to action to include, and what content we can use in our PPC campaign.

Step 3: Competitive Analysis

For every client, we analyze your industry and see what ads your competitors are running. What information are they using in their ad copy? What information is on their landing pages?

How can we outperform them?

Step 4: Keyword Research

Keyword research allows our team to gain insights into the queries that your target audience is using on Google and other search engines. Through keyword research, we can identify the search terms that your customers are using, and the search terms that will likely get you conversions. On top of that, we learn more about your customers and their online habits.

Step 5: Strategy

After completing an audit on your website, looking at your competitors, and conducting keyword research, our team is ready to work alongside you and develop your custom PPC strategy.

Step 6: Conversion Tracking

Once we have the clearly-defined goals and customized PPC strategy in place, we will begin setting up tracking for actions such as online purchases, calls, or form submissions. This is a crucial step as it will enable us to optimize account performance over time based on desired actions and help increase your ROI.

Step 7: Build the Ad Campaign

Once we’ve determined the best strategy for your marketing goals and conversion tracking has been completed, we create your campaign. In this process, we define the audience that your ad campaign will target and which keywords you will be targeting.

This is also when we create your visual assets if you’re using instream advertising or display advertising.

Step 8: Launch the Ad Campaign

After all of our campaigns are set up, we launch them and you’ll begin to see the benefits of PPC advertising.

Conversion Tracking

Once we have the clearly-defined goals and customized PPC strategy in place, we will begin setting up tracking for actions such as online purchases, calls, or form submissions. This is a crucial step as it will enable us to optimize account performance over time based on desired actions and help increase your ROI.

Step 10: Reporting

Producing results matters. At Versa Creative, we value accountability and transparency, so we track our results and progress and produce monthly reports.

Step 11: Adapting your PPC strategy

Our PPC process doesn’t end with a monthly report. As we track and monitor the performance of your PPC ad campaigns, our team seeks new growth opportunities and ways to acquire more customers. With our team, your PPC campaign is constantly adapting in order to get you the best results.

Get an in-depth look at our PPC results

At Versa Creative, all of our pay-per-click strategies are results-driven. With over ten years of experience producing results, we’ve helped our clients grow leads, generate sales, and increase website traffic.

Read our PPC case studies and learn more about the results we produce for our clients.


Our team of SEO experts has years of experience helping clients in various industries, including:



Government Institutions





Food & Beverage

Real Estate



Food & Beverage




Government Institutions




Real Estate

The Versa Creative Promise

If you want a PPC campaign that produces first-rate results, Versa Creative is the agency for you. We pride ourselves in knowing that our work gets our clients more leads, more calls, more sales, and more website traffic. For over a decade, we’ve helped companies of all sizes surpass their marketing goals.

  • All assets and deliverables are your property. From your website to your graphics, you have full ownership of all assets.
  • Our team is your team. Our team is not a third-party service, your business goals are our goals and our team is here to support your business and help you grow.
  • Dedicated account management. Our account managers are dedicated to your success and always available to you.
  • Transparent results. Every month our PPC team produces a detailed report covering the progress and success of your pay-per-click campaigns.
  • A full team. As a full-service marketing agency, our PPC team is supported by our copywriters, design, and web team to maximize your results.

PPC Services FAQ

What is PPC?

Pay-per-click (PPC) is an advertising model that drives traffic and sales through targeted online ads. PPC comes in many different forms and includes search ads, display ads, shopping ads, in-stream ads, and remarketing ads.

As the name suggests, advertisers only pay when users click, making PPC a cost-effective and powerful marketing tool.

What types of PPC ads are there?

The main types of PPC ads are:

  • Search ads
  • Display ads
  • Shopping ads
  • Skippable In-Stream ads
  • Bumper ads
  • Out-Stream ads
  • Remarketing ads
  • Discovery ads
  • Gmail Ads
  • Local Service Ads

How much does a PPC campaign cost?

The cost of a PPC campaign will vary. There are many factors at play when it comes to the cost of your ads. Some industries and keywords are very competitive and will have a very high cost.

That being said, one of the many benefits of running a PPC campaign is that cost can be customized to match your strategy and your business goals.

Why should I use PPC for my business?

Through PPC, you can get in front of potential customers in a short period of time, and at a low cost. A well-designed and thought out PPC campaign generates conversions while also minimizing the cost to your business.

The easiest example of PPC in action is search ads. Through PPC, your business can appear at the very top of search results and start generating conversions.

Where can I advertise with a PPC campaign?

Through PPC, campaigns you can advertise your business on:

  • Search Engines like Google and Bing
  • YouTube
  • Websites across the Internet on the Google Display Network


Do people really click on ads?

Yes! Research has shown that ads on search engines earn more than 45% of page clicks.

Additionally, users who click on ads are more likely to convert.

What kind of business can use a PPC campaign?

Any business can use a PPC campaign. We have helped businesses in various industries including:

  • Healthcare
  • Education
  • Franchise
  • E-commerce 
  • Retail 
  • Restaurants 
  • Food & Beverage 
  • Automobile Dealerships 
  • Franchises 
  • Lawyers 
  • Service providers in various industries 

Do you offer geo-targeted ads?

Yes! With geofencing, advertisements can be served in a set geographic area. These types of ads can benefit new businesses and those who serve a very localized area.

How long does it take to get results from PPC?

Setting up a PPC campaign can be done very quickly. Once a campaign is launched and approved, ads can start showing up and drawing in customers almost immediately. However, the best campaigns are set up only after goals and target audiences are outlined. These campaigns tend to produce the best results.

Can I run my own PPC campaign? Do I need to use an agency for PPC?

You can absolutely run a PPC campaign on your own. Platforms like Google make running a PPC campaign accessible to all business owners. There are many online resources that provide useful information on running an ads campaign. You do not need to work with a PPC marketing agency.

However, working with an experienced agency gives you peace of mind, knowing that your campaign is being run by experienced professionals. Running a successful PPC campaign is a very involved process and in order to maximize your results, you need to actively monitor the performance of your campaign.

Is SEO the same as PPC?

Pay-per-click advertising and search engine optimization have different approaches within digital marketing. Both are great digital marketing strategies that can help companies increase their leads, sales, and conversions. In fact, both can work together and help companies grow.

PPC relies on bidding and targeting audiences with paid digital advertisements. SEO, on the other hand, draws users in by focusing on optimizing a website’s content for search engine ranking. The biggest and most obvious difference is in the fact that PPC uses paid advertising while SEO focuses on driving free traffic.

Are PPC campaigns only on Google?

Absolutely not! PPC campaigns can reach audiences across the web via Google’s Display Network and PPC can be conducted on other platforms, such as Bing.

Our Other Marketing Services

Versa Creative is a full-service marketing agency that offers more than PPC. Our services include:

  • Search Engine Optimization (SEO): Search engine optimization helps companies rank and drive qualified traffic to their website. SEO is a powerful tool for businesses that want to rank on search engines like Google and grow their business.
  • Social Media Marketing: Platforms like Facebook, Instagram, and Twitter can help businesses reach their audiences and get leads, sales, and conversion. At Versa Creative, our team of social media experts can help you create social media content that engages your audience. Our team has specialists in organic social media, as well as paid social media campaigns.
  • Website Development and Design: A company’s website matters and can affect the way your customers perceive your products and services. Make sure your website gives off the right impression and functions to the best of its ability with our team of website experts. Optimize your website by improving your page speed, page responsiveness, mobile usability, and so much more.
  • Email Marketing: Stand out from the crowd with emails that engage your target audience. Email marketing can produce incredible results if the email copy and designs appeal to your customers. Let our team improve your open rates, click-through rates, and overall engagement with your customers.
  • Content Marketing: The information on your website matters. Let our team of experts write copy for your products and services that convert.
  • Traditional Marketing: Multichannel marketing can help companies surpass their marketing goals. At Versa Creative we can help you reach your target audience via traditional channels. Our expertise includes TV, radio, outdoor advertising, print, and direct mail.