Search Engine Optimization
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SEO Services That Deliver Results
If you’re looking to grow your business, then you know search engines matter. Through search engine optimization (SEO), businesses can drive high-quality traffic to their website. Research suggests that only 25% of Google users click past the first page, so it’s vital to your brand’s growth and well-being that you show up on page one.
The SEO process focuses on targeting search terms and keywords that your audience is using and assuring that your website and business appear in searches. While the SEO process involves more than just this, the ultimate goal is to ensure that you appear in search engines and grow your business.
At Versa Creative, our SEO experts use proven strategies to grow your business. Whether you’re targeting a local audience or a national audience, our team is here to get you results.
What is SEO?
Search engine optimization (SEO) refers to the process of generating quality organic traffic for websites through search engine results. Simply put, SEO is used to increase the likelihood that people who are interested in the services or products you offer find your website when they use Google or other search engines.
Let’s say someone is looking to find a dentist in Houston. They type the words “dentist near me” or “dentist in Houston” into a search engine like Google. The search engine analyzes what was typed in and compiles a list of dentists. So, if you are a dentist in Houston, you need your website to appear on that list. Ideally at the top of the search results. That’s where website SEO comes into play. Our job as SEO experts is to structure your website in a way that search engines recognize your business as the right dentist for the person making the search. This, however, is a lot easier said than done.
There are several aspects of a website that we optimize. Optimizations include finding the best keywords, writing content about your offered services or products, fixing issues that would slow your website, utilizing conversion rate optimization (CRO), and creating business listings.
If you want to start ranking and showing up on search engines, click the button below and get a free website audit! Let us show you how you can start driving organic traffic to your website.
Are you ready to start ranking on Google and other search engines?
Contact us online and let us build your custom SEO strategy and see the difference that SEO services can make.
How To Choose The Right Agency for Your Digital Marketing Services
Increased Traffic
Improving your site with SEO means your website will rank higher than your competitors in the search results. This means more click-throughs and more visitors to your site. More traffic often means more leads or sales.
Cost-effective
SEO is generally more cost-effective than other marketing functions. SEO strategies target consumers that are already searching for a specific product or service. As a result, these consumers are easier to convert once they discover your website in the search engine results.
Increased Brand Awareness
The purpose of SEO is to improve your site’s ranking on Google, which will increase the visibility of your site. Our SEO specialists choose keywords that are related to your business and rank your site for those keywords. Your website will start ranking for more and more keywords, which in turn increases the chances for potential customers to see your website in the search results and click-through.
Increased Consumer Trust
Being a high ranked site on Google helps build credibility and puts you in front of searchers. Many consumers trust Google to give them the best results for their searches. This trust is then transferred to your brand, resulting in more traffic and conversions on your site.
SEO Audit
An SEO Audit will uncover how your website fits the best practices defined by search engines. For every client, we prepare a detailed audit report which covers both website structural issues, content issues, and our recommendations. As a business owner, you will easily understand how the SEO issues are affecting your business’s online growth and revenue.
Establish Goals
At Versa Creative our team is your team. We work with you to understand your needs and your business goals. We get to know our clients so that we can develop the best campaign for their needs.
Competitive Analysis
For every client, we analyze your industry. We look at what competitors are doing with their websites and which are ranking for relevant search terms.
Keyword Research
Keyword research allows our team to gain insight into the queries that your target audience is searching on Google and other search engines. Through keyword research, we identify the keywords that will get you in front of your customers. More than that, we find the type of content that your website needs to rank.
Implementation
Once we’ve completed our research, developed your existing content, created new content, and made your site user-friendly, we implement all our changes to your website. Our updates and changes will attract your target audience and earn you website traffic and rankings.
We also work on building your website’s backlinks and getting you listed on industry-specific directories and listing sites.
Content Creation
The key to SEO is content that ranks and draws attention from your target audience. Content development comes in many different forms and includes updating your existing website content to include keywords and all of the information that your customers are looking for. In addition to this, content development also includes the creation of blogs that target additional search terms and queries that are relevant to your target audience.
Site Development
Along with the content your customers find on your website, the user experience of your website matters. A website that does not load quickly and is not mobile-friendly and responsive drives customers away. The same applies to search engines. One of the many factors that determine your placement on a search engine results pages is user experience.
Our SEO team optimizes your website for user experience and makes sure this doesn’t get in the way of your page ranking and showing up in front of your customers.
Monitor Traffic and Website Performance
Our team monitors the performance of your website on search engines and your website’s overall performance using tools like Google Analytics and Google Search Console. These tools provide us with insight to how users are finding your website and how they are interacting with the new content. Most importantly, these insights help us find opportunities for continued growth.
Adapting your SEO Strategy
Our SEO process doesn’t end with a monthly report. As we track and monitor the performance of your website, our team seeks new growth opportunities and more ways to attract customers. Our team is constantly adapting your SEO strategy to make sure you get the best results.
Strategy
After completing an audit on your website, looking at your competitors, and conducting keyword research, our team is ready to work alongside you to develop your strategy.
Reporting
Producing results matters. At Versa Creative, we value accountability and transparency, so we always track our results and progress and produce monthly reports.
Get An In-Depth Look At Our SEO Results
At Versa Creative, all of our search engine optimization strategies are results-driven. With over ten years of producing visible results, we’ve helped our clients grow their leads, generate sales, and increase their website traffic.
Read our SEO case studies and learn more about our SEO process and results.
Local SEO
Local search engine optimization (SEO) is how companies can make themselves visible to customers in their geographic area. Local SEO can help all businesses but is best for local businesses who serve their communities.
The most common local search queries will include “near me” and your business appearing in this search is crucial. Local SEO ensures that you show up right in front of your potential customers. Research shows that 72% of consumers who performed a local search later visited a store within five miles.
- Raising your digital presence and brand awareness
- Outperforming other competitors
- Increasing organic website traffic
- Increasing actions (phone calls, orders, request for directions) on your local listings
- Getting more reviews
- Increasing foot traffic
Local SEO is important and can make a big difference for your business.
Technical SEO
Technical search engine optimization (SEO) focuses on optimizing the infrastructure of your website and making it easier for search engines to crawl, but most importantly making it easier for your customers to navigate your website.
Technical SEO deals with technical components on your website such as the page speed, URL structure, site navigation, schema, and sitemap. Having a website that is technically optimized is essential for gaining organic traffic and improving keyword rankings.
The Benefits of Technical SEO
- Your website loads quickly for users.
- Your website is safe and secure.
- Your website is free of broken links and 404 pages.
- Your website is mobile friendly and accessible.
- Your website URLs are search engine friendly.
- Search engines can crawl and index your website’s content.
- Your website uses structured data and helps search engines identify your content.
SEO Content
SEO content is website content optimized to rank on search engines like Google and Bing. Ranking on search engines is determined by many factors, but one of the most important factors is content.
Creating SEO content is the process of identifying search queries and keywords that your target audience is using on search engines and creating content that ranks and reaches this audience.
The most common type of SEO content is blogs. High-quality blogs can make a big difference by driving sales, leads, and transactions to all types of businesses. Hubspot reports that businesses who regularly publish content get 350% more traffic than those that don’t.
The Benefits of SEO Content:
- Improve your visibility on search engines.
- Increase your authority on search engines and in your industry.
- Gain referral traffic.
- Improve your brand reputation.
- Develop a relationship with your customers.
- Increase conversions.
On-Page SEO
On-page search engine optimization (SEO) is optimizing your website pages for keywords that your target audience uses. On-page SEO uses keywords and content to help search engines understand your products and services and, most importantly, to get them ranking.
On-page SEO involves modifying web page elements like metadata. Two very important components of a page’s metadata are the meta title and meta description. The meta title and description are what show up on search engine results pages. Ensuring that your metadata includes the appropriate keywords is essential to ranking on search engines and reaching your target audience.
In addition to metadata, on-page SEO focuses on other ranking factors like URLs, title tags, header tags, internal linking, and image optimization. The goal with on-page optimization, as with all SEO, is to get your website ranking and to increase your conversions.
The Benefits of On-Page SEO:
- Improve your ranking on search engines.
- Increase conversions.
- Improve user experience.
- Increase organic traffic to your website.
- Improve your brand visibility.
INDUSTRIES WE SERVE
Our team of SEO experts has years of experience helping clients in various industries, including:
Healthcare
Education
Government Institutions
Food & Beverage
The Versa Creative Promise
- You own every deliverable we produce. From your website to your content, you have full ownership.
- Our team is your team. Our team is not a third party service, your business goals are our goals.
- Dedicated account management. Our account managers are dedicated to your success and always available to you.
- A full team. As a full-service marketing agency, our SEO team works with a team of experienced web designers, copywriters, and designers to maximize your results.
- Transparent results. Every month our team provides detailed reports on website performance and the impact of our SEO campaigns.
Why Choose Versa Creative for your SEO Services?
Versa Creative produces results. We pride ourselves in knowing that our work gets our clients more leads, more calls, more sales, and more website traffic. We’ve been helping businesses of all sizes for over ten years and we have what it takes to help your business grow.
FAQ
What is SEO?
Search engine optimization (SEO) is the process of getting a website to rank on search engines like Google for relevant search terms and keywords. Through SEO, you can grow your business by gaining more qualified website traffic, receiving more leads, increasing your sales, and generating more conversions.
The goal for any SEO campaign is to put your website in front of your customer. By ranking highly on search engines, your website pages will gain traffic and draw in your customers. Through search engine optimization, you can earn top ranking spots on search engines and grow your business.
How does SEO work?
When someone makes a search on search engines, search engines have to sift through all the websites they have indexed and compile the best results. That’s where search engine optimization comes in. Search engine optimization allows search engines to understand your content, products, or services, and how they relate to certain searches, and puts your pages in front of the searcher.
What SEO solution is right for my business?
Every business is unique and will need customized solutions. When it comes to SEO, there is no “one-size fits all” solution. To determine which SEO solutions are right for your business, start with a free SEO audit or by speaking with an SEO expert.
Do I need to use SEO?
Having the best products or services isn’t enough to run a successful business. Your customer needs to be able to find you. Through SEO you can make sure your products and services show up on search engines and that your customer finds you.
What is local SEO?
Local SEO is the process of optimizing your website for a certain geographic area. It is a powerful tool for local businesses like restaurants, local retailers, and service providers. Through local SEO, businesses can make sure their nearest customers are finding them online. The process of optimizing for local SEO revolves around making content that is relevant to your local audience and assuring your information is available across relevant listing providers.
What type of business can benefit from SEO?
What SEO Services does Versa Creative offer?
Is SEO only for local businesses?
What is the ROI of SEO?
How long does SEO take?
When will I get top ranking keywords?
As a business owner, be wary of companies that promise instant or guaranteed results. Earning and maintaining the top spot for keywords takes constant work and keeping up to date on the latest updates from Google and other search engines.
Do I need to hire an SEO company?
Is SEO a one-time service?
Can I get a free audit and learn more about my SEO opportunities?
Do you optimize for search engines that aren’t Google?
Grow With Other Marketing Services
Versa Creative is a full-service marketing agency and we offer more than SEO services. Our team also provides the following services:
- PPC (Pay-Per-Click Advertising): Using pay-per-click advertising gives businesses the chance to increase visibility, gain new leads, boost conversions, and more. PPC is a cost-effective and powerful marketing tool.
- Website Design and Development: Draw in customers and grow your business with an easy-to-use, functional, and attractive website. Our web development team can help you update your website design, develop a new website, optimize your website for performance (page speed, responsiveness, mobile-usability), and more.
- Social Media Marketing: Social media when used correctly can make a huge impact on a business. Our team of social media experts can help you create social media content that engages your audience, grows your followers, and gets you conversions. Our team can also help you with paid social media marketing and get you results.
- Content Marketing: Having engaging and high-quality content are at the heart of SEO. Let our team of experienced copywriters help your business develop compelling content that engages your audience.
- Email Marketing: Email marketing can be tough. Stand out from the crowd with engaging email copy and designs. Get successful open rates, click-through rates, and customer engagement with our email marketing services.
- Traditional Marketing: Using a multichannel marketing approach can produce incredible reports. Let our team help you reach your audience through traditional channels. Our expertise includes TV, radio, outdoor advertising, print, and direct mail.