Social Media
SOCIAL MEDIA MANAGEMENT AGENCY
Versa Creative, an award-winning social media marketing and advertising agency, specializes in producing high-quality results for our clients. Our team of experts has experience working with companies on multiple social media platforms including Facebook, Instagram, Twitter, TikTok, LinkedIn, and more.
Whether you’re looking to gain followers, increase your sales, increase your website traffic, increase conversions, or increase leads our team can help. Our experts in social media marketing can help you with organic and paid social media that produces results.
Ready to see results from social media marketing?
REACH NEW HEIGHTS WITH SOCIAL MEDIA MARKETING
Social media marketing is the go-to marketing strategy for many businesses. However, getting social media marketing right and seeing results from your efforts can be challenging.
Versa Creative is here to help you. Our team of experts customizes all of our social media strategies to meet your business goals. We work alongside your team and generate the content that engages your audiences and gets you leads and sales.
By working with a top social media marketing agency, you can start to see growth and hit your marketing goals. Ready to reach new heights and grow your business?
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is defined as the use of social media platforms and social networks to promote and market products or services. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok give businesses the opportunity to reach their current and potential customers. By using engaging content like videos, graphics, product images, tweets, and so much more, businesses have the opportunity to generate sales and leads.
Social media platforms also make it possible for businesses to interact with their customers. Traditionally, this interaction has taken the form of consumer brands interacting with their customers, but as social media platforms have grown, so have opportunities for business-to-business (B2B) interactions. All types of brands can use social media platforms to increase brand awareness, generate leads, and increase conversions.
A social media marketing strategy is an essential part of marketing a successful business. Through social media marketing management, you let our team manage your social media campaigns and make sure that you’re achieving results and meeting your goals.
Benefits of Social Media Marketing
Increase Brand Awareness
Social media provides a casual platform to showcase your brand and provide vital exposure to your target audience and beyond.
DEVELOP A LOYAL COMMUNITY
Over time, you’ll be able to develop a loyal customer base and gain valuable insights into your target market.
CONNECT WITH YOUR AUDIENCE
Social media offers the unique opportunity to connect with your audience through casual interactions and provides a platform for vital reputation management services.
INCREASE DIGITAL EXPOSURE
Through potential viral content, paid ads, and boosted traffic techniques, we’re able to increase your digital exposure and connect with a wider audience.
INCREASE ENGAGEMENT & PROSPECTS
By increasing your social media engagement, we’re likely to expand the number of prospective customers your business receives.
INCREASE WEBSITE TRAFFIC
As we promote your brand and raise awareness through social media, we’re able to funnel users to your website and ultimately gain a higher volume rate.
PROVIDE INFORMATION ABOUT PRODUCTS & SERVICES
Social media gives you the opportunity to present your products and services to your customers through various mediums. You can showcase your products with useful graphics, videos, product images, and so much more.
COST-EFFECTIVE
Social media marketing can be cost-effective and accessible to businesses of all sizes. Through detailed targeting, businesses can reach their ideal customer.
WHAT IS SOCIAL MEDIA MANAGEMENT?
Our social media management services provide your business with everything it needs to succeed on social media platforms. Our team of experts creates all of your social media content, including graphics and other social media assets. Our team monitors your social media accounts and tracks the engagement and success of all our efforts.
The Benefits of Social Media Management
PROFESSIONAL AND HIGH-QUALITY CONTENT
Our team of designers and copywriters ensures that your posts are of the highest quality.
ENGAGE YOUR AUDIENCE
Through high-quality content, our team reaches your audiences and gets you comments, likes, follows, and sales.
IMPROVE BRAND IMPRESSION
When customers see professional content on social media, they are more inclined to trust a brand and have a favorable impression.
STRESS-FREE SOCIAL MEDIA MANAGEMENT
Social media management takes a great deal of time and effort. Luckily, our expert team has the tools and know-how to effectively execute your vision.
MEET YOUR BUSINESS GOALS
Our social media management team keeps your goals in mind and every post, tweet, or video we share aligns with your vision and values.
Social Media Services Offered
Facebook Marketing
Facebook marketing is one of the most popular forms of social media marketing. Facebook is one of the largest social media platforms and is perfect for all types of businesses. With an audience of diverse users, marketing on Facebook can help your business generate sales, leads, and so much more.
Our Facebook Marketing Services Include, but Are Not Limited to:
- Creation of high-quality content
- Consistent posts and updates
- Management of your Facebook profile and account
- Optimization of your Facebook account
Twitter Marketing
Marketing your business on Twitter can help you find new customers and engage with your existing audience. Through Twitter, our team of social media experts engage your customers, build relationships, and help you surpass your competition.
Our Twitter Marketing Services Include, but Are Not Limited to:
- Creation of high-quality content
- Consistent posts and updates
- Management of your Twitter profile and account
- Optimization of your Twitter account
INSTAGRAM MARKETING
Connect with your customers on Instagram with compelling images, videos, and stories. Marketing your business on Instagram can help your business promote your products and services and increase brand awareness. Stand out on Instagram and grow your business with our Instagram marketing services.
Our Instagram Marketing Services Include, but Are Not Limited to:
- Creation of high-quality content, including posts, stories, and reels
- Consistent posts and updates
- Management of your Instagram profile and account
- Optimization of your Instagram account
LINKEDIN MARKETING
Through LinkedIn marketing, your business can establish and grow a professional reputation. The right LinkedIn marketing strategy can help your business stand out from your competitors, generate leads, and see growth. Start creating high-quality content and improve your company’s reputation with our LinkedIn marketing services.
Our LinkedIn Marketing Services Include, but Are Not Limited to:
- Creation of high-quality content
- Consistent posts and updates
- Management of your LinkedIn profile and account
- Optimization of your LinkedIn account
TIKTOK MARKETING
TikTok is currently one of the fastest-growing social media networks. As interest around this platform continues to build, businesses like yours stand to reap the benefits. Find your audience and engage with them through trends and unique content with TikTok marketing.
Our TikTok Marketing Services Include, but Are Not Limited to:
- Creation of high-quality videos
- Consistent posts and updates
- Management of your TikTok profile and account
- Optimization of your TikTok account
SOCIAL MEDIA AD SERVICES OFFERED
Reach a targeted audience of social media users with social media advertising. Social media advertising is available on all social media platforms and, with our team of social media experts, you can target your audience on the right platform for your business.
Our Social Media Advertising Services Include:
- Keyword and audience research
- Determining target audience
- Competitor research
- Targeted ads
- Maximized ad budget
- Creation of high-quality content
- Management of your social media profiles and accounts
- Optimization of your social media accounts
- Development of your campaign strategy
- Adapting campaign strategy to maximize results
Types of Social Media Ads We Offer Our Clients:
- Promoted Posts
- Click-to-Website Ads
- Page Like Ads
- Carousel Ads
- Lead Generation Ads
INDUSTRIES WE SERVE
Our team of social media experts has years of experience helping clients with organic and paid social media marketing strategies across multiple industries, including:
Education
Law
Food & Beverage
SOCIAL MEDIA ADVERTISING SERVICES / PAID SOCIAL MEDIA MARKETING
Social media channel maintenance and content sharing can help the growth of many businesses. But for many businesses, organic social media marketing tactics are not producing the results they want. That’s where paid social media marketing comes into play.
Social media advertising gives your business access to a broader audience of social media users that you can narrow down and target with your products and services. Social media advertising can give your business the fuel to surpass your competitors and reach your goals. See the difference social media advertising can make with our paid social media marketing services.
Facebook Advertising
Facebook advertising services help your business accomplish its marketing goals. Facebook advertising can help you gain followers, raise brand awareness, generate leads, and increase your revenue.
Facebook has over 2 billion monthly users, and with Facebook’s advanced targeting options and ad types, you’re bound to reach your audience. At Versa Creative, we offer Facebook ad management that helps businesses succeed on Facebook. From developing your strategy, designing your ads, and monitoring the performance of your campaign, our team manages it all.
INSTAGRAM Advertising
Running a successful ad campaign on Instagram requires a good strategy, an understanding of your target audience, a creative eye to create digital assets, and the time to implement the ad campaign and monitor its performance. To help businesses succeed on Instagram and ensure that their Instagram advertising campaigns convert and produce results, Versa Creative offers Instagram advertising management.
Our team of Instagram experts helps your business target your audience and get results. Our team defines your target audience, develops a strategy for your business, creates all the assets needed for a successful Instagram campaign, and implements your ads. Our team then continues to monitor the performance of your ads and makes sure that you get the best results possible.
LINKEDIN Advertising
LinkedIn advertising can be used by all types of businesses. LinkedIn ads are very common for B2B businesses who are looking for niche customers, but they can also serve other types of businesses. Our team of LinkedIn marketing experts can help your business successfully advertise on LinkedIn.
Our team is here to help you define your audience, create the right media, and implement and monitor your advertising campaign.
Twitter Advertising
Twitter advertising gives businesses the opportunity to target tailored audiences and selected keywords. Twitter ads have many benefits and can produce incredible results for your business while maintaining a low cost per click.
Versa Creative’s team of Twitter experts is here to help you find your target audience, create the right assets, and implement and monitor your advertising campaign to ensure you reach your marketing goals.
TIKTOK Advertising
Advertising on TikTok is similar to advertising on other social media platforms. Advertisers control who they target. Through TikTok’s platform, you control certain factors like geographic regions and the demographics of the audience that will see your ads. TikTok is a fun and exciting platform for advertisers because there are opportunities to reach large audiences and create a positive brand impression with memorable content.
Our team of TikTok advertising experts is here to help your business use TikTok to reach your audience, and generate leads, sales, followers, and more.
SOCIAL MEDIA AD SERVICES OFFERED
1
ESTABLISH GOALS
At Versa Creative, our team is your team. We work with our clients to understand their needs and their goals. Our team wants to understand your company, your services, your products, and what you’re offering customers.
This information helps us target your future customers. Additionally, in this process, we help you decide whether organic social media or paid social media is right for your business and your goals.
2
AUDIT
We perform a detailed audit for every potential client to assess the type of content you share on social media and how it performs. We use this audit to find opportunities for your social media accounts and determine what your customers are engaging with.
This process allows us to develop an understanding of the type of content that will help your business succeed.
3
COMPETITIVE ANALYSIS
We analyze every client’s industry. We want to know what your competitors are sharing on social media and how their content performs. As always, we’re seeking opportunities for your business and want to help you grow.
4
RESEARCH
We thoroughly research your audience and garner any relevant information.
5
STRATEGY
After completing our audit, looking at your competitors, and understanding your audience, our team is ready to work alongside you and develop your custom social media strategy. We want to set up goals and ensure that our social media strategy produces results for your business.
6
CONVERSION TRACKING
We perform a detailed audit for every potential client to assess the type of content you share on social media and how it performs. We use this audit to find opportunities for your social media accounts and determine what your customers are engaging with.
This process allows us to develop an understanding of the type of content that will help your business succeed.
7
BUILD THE SOCIAL MEDIA CAMPAIGN
Once we’ve determined the best strategy for your marketing goals and conversion tracking has been completed, we create your campaign. During this process, we begin to create content for your social media platforms.
If you’re using social media advertising, it is during this process that we define the audience that your ad campaign will target.
8
LAUNCH THE AD CAMPAIGN
Once all of our campaigns are set, we launch the ad campaign. This is when you’ll begin to see the benefits of social media marketing.
9
MONITOR TRAFFIC AND PERFORMANCE
Just because a campaign has launched does not mean we’re done. Our team is actively monitoring the performance of your campaign and making sure that your content is producing results and targeting the right audience.
At this stage, our team can redefine your audience, change content, and make other necessary adjustments. Our goal is always to maximize your results, no matter what it takes.
10
REPORTING
Producing results matters. At Versa Creative, we value accountability and transparency, so we track our results and progress and produce monthly reports.
SEE SOCIAL MEDIA MARKETING IN ACTION
At Versa Creative, all of our social media campaigns are driven by results. Read our social media case studies to see our social media marketing strategies in action and the results we’ve produced for our clients.
WHICH SOCIAL MEDIA MARKETING STRATEGY IS RIGHT FOR ME? PAID AND ORGANIC MARKETING
Social media marketing is a powerful digital marketing strategy. This is true of both organic and paid social media marketing. However, each strategy has its own benefits and one may be better than the other for your business.
Organic social media marketing is unpaid social media marketing. Organic social media marketing reaches your existing audience of followers and can keep them up to date with your business. Depending on what social media platforms your business is using, this type of post can reach a larger audience as well. However, for the most part, organic social media marketing is best for businesses that have an established community of followers that engages with their content and business.
Paid social media marketing focuses on reaching a highly targeted audience of potential followers or customers. Through paid social media, businesses of all sizes can drive traffic to their profiles, websites, products, or services. Paid social media marketing can be very effective for new businesses and small businesses.
Regardless of your marketing goals, our team of social media experts can help you. Our Social Media Management team can help develop and manage your organic social media strategy, help you run successful social media ad campaigns, or accomplish a combination of both.
Our team of result-driven social media experts is here to help, no matter what it takes to meet your goals.
DO I NEED A SOCIAL MEDIA MANAGEMENT COMPANY?
Deciding whether or not to hire a social media management company can be a tough decision. One of the biggest factors to consider is that social media marketing can be managed internally by business owners and employees. Platforms like Facebook and Twitter make this possible so that their advertising networks are not completely taken over by large corporations, but remain fair and accessible.
That being said, launching a successful social media marketing campaign can easily consume your time and get overwhelming. Here are some reasons why hiring a social media management company like Versa Creative can help your business.
Agencies have experienced team members who know the ins and outs of social media marketing.
Working with an experienced team can provide you with peace of mind. You know that the team responsible for your campaign knows what they’re doing and has what it takes to accomplish your goals.
Social Media Management companies handle the content creation.
Designing and creating content for social media can be a full-time job. Most businesses don’t have a team of designers or photographers on staff to constantly create content. Working with an agency gives you access to this and clears up time in your schedule to focus on your business.
Social media management companies have the tools and resources you need.
Most agencies have years of experience working with clients and they know how to properly track and produce results from their campaigns.
Social media management agencies deliver results.
If you’re unsure about hiring an agency to manage your social media accounts, just know that agencies produce results. At Versa Creative, all of our campaigns are results-driven, and we work alongside all of our clients to assure that each one of our campaigns produces results.
START SEEING RESULTS FROM YOUR SOCIAL MEDIA CAMPAIGNS
Versa Creative is here to help businesses grow through social media. Trust our team of social media experts to produce results for your business, whether you want to increase your followers, leads, calls, sales, website traffic, or anything else we can help you with. For over a decade, Versa Creative has helped companies of all sizes surpass their marketing goals.
Get Result Driven Social Media Campaigns
The Versa Creative Promise
- Our team is your team. Our team is not a third-party service; your business goals are our goals and our team is here tao support your business and help you grow.
- All assets and deliverables are your property. From your website to your graphics you have full ownership of all assets.
- Dedicated account management. Our account managers are dedicated to your success and always available to you.
- Transparent results. Every month our team produces a detailed report covering the progress and success of your pay-per-click (PPC) campaigns.
- A full team. As a full-service marketing agency, our digital team is supported by our copywriters, designers, and web developers to maximize your results.
Social Media Marketing FAQ
What is social media marketing?
What is social media management?
What are the benefits of social media marketing?
There are many benefits to using social media for your business, including:
- Building Brand Awareness
- Generating Leads and Sales
- Growing Your Audience
- Building a Community
- Telling Your Brand’s Story
- Increasing ROI
- Promoting Products and Services
- Gathering Data About Your Audience
What social media platform is right for my business?
Facebook is one of the most versatile platforms for businesses. On Facebook, businesses can post different types of content including product information, statistical information, and sales and promotional information. Facebook users are diverse, and this makes finding specific audiences on Facebook easy.
Twitter is another popular social media platform. Twitter, unlike Facebook and other platforms, is best for shorter content. Twitter is great for sharing industry news or the latest updates about your business. Twitter can also be a great place to share short videos or graphics that can capture your audience’s attention.
Through hashtags and trends, Twitter can also give businesses access to a larger audience.
LinkedIn is mainly used by professionals to share newsworthy or work-related information. However, the platform does have different types of content, and a lot of video and image posts perform well. Through LinkedIn, businesses can share company insights and reach others in their industry.
Instagram is where businesses can share eye-catching visual content. Through the addition of Reels, businesses can also share short videos with their followers and many others. Instagram is the platform for businesses that want to use graphics and videos to capture the attention of customers. Instagram has a diverse community of users and finding your audience is possible with hashtags and targeted advertisements.
TIKTOK
TikTok is a platform of fun and attention-grabbing videos. As TikTok grows, there are more and more users who businesses can target. Some will say that the demographics of TikTok lean younger, but that is definitely changing. Businesses can target TikTok users by using relevant hashtags and through targeted TikTok advertisement campaigns.
What can I accomplish with social media marketing?
Through social media marketing, your business can gain followers, generate leads, generate sales, raise brand awareness, get website traffic, and accomplish any number of other business goals. What matters most is that you establish clear business goals when developing a social media marketing strategy.
What is the difference between a social media post and a social media ad?
Social media ads or paid social media marketing is placing advertisements and sponsored messaging on social media in front of users that you are targeting.
Both forms of social media marketing have their benefits and can help your business grow.
Support Your Business With Multichannel Marketing
Versa Creative is a full-service marketing agency with experts in multiple areas of marketing. Our team can help your business grow with additional marketing services that pair well with your social media campaign.
Our other marketing services include:
Pay-Per-Click Advertising: Reach a larger audience of potential customers with PPC. Through pay-per-click advertising, your business can reach more customers online with campaigns that serve ads on search engines, streaming platforms like YouTube, and across the web through Google’s Display Network.
Search Engine Optimization: Drive traffic from search engines and grow your business with SEO. Through SEO, your business can rank on search engines like Google for specific keywords that your customers are using. SEO is a powerful tool for businesses since it puts your website in front of customers when they are looking for your services.
Website Development and Design: Build a website that matches your new and exciting social media strategy. Your website’s design and functionality play an important role in the way customers perceive you and whether or not they convert. Get the most out of your website with our web design and development strategies.
Email Marketing: Pair your social media strategy with email marketing. Our team at Versa Creative knows what it takes to craft emails that convert and don’t get ignored.
Content Marketing: Grow your business and engage your audience with high-quality content. Our content marketing specialist can help you enrich your website and social media accounts with content.
Traditional Marketing: Versa Creative can help you reach your target audience via traditional channels. Our expertise includes TV, radio, outdoor advertising, print, and direct mail.