We all see and hear the commercials playing on radio stations and television networks, but have you ever stopped to think about how they got there? Advertising agencies connect with their clients, create commercials that highlight their services, and then vie for “spots” that will connect the brand to future consumers. While that may sound simple, there is a lot of hard work that goes into each step!
One of the top benefits of television and radio advertising is their ability to reach a huge number of people in a small amount of time — hence the term “mass media.” Every night, millions of Americans flip through the radio when driving home from work only to sink into the couch and turn on their favorite television show. Wouldn’t it be nice if they happened to stumble across your brand as a part of their everyday routine?
Television and radio media planning and buying are also conducive to target audience selectivity. Different stations naturally attract different demographics, and we are able to take advantage of these already curated audiences in order to bring your message to those who could benefit most.
We know what we are capable of, but we need to know what YOU want! Let’s discuss your goals together.
After we discover what you need, we need to learn more about your company! Our team will do a deep dive of media research to see what makes your company unique and interesting.
The most important component of radio and television buying is target audience.. Our media planners use their skills to discover who will benefit most from your company’s services.
Now that we know your message is and the individuals to reach, our creative team will develop engaging 15 second, 30 second, or minute long commercials to grab attention.
Based on our demographic research and rating points, our team is able to strategically choose which television and radio stations would be of the most benefit to your company.
Why Versa Creative?
Versa Creative does much more than just media buying — we care deeply about your brand and work to get your message out to the individuals who will invest their time and money in your company. We recognize the relevance that television and radio still plays in the lives of consumers, and as such we utilize individualized methods to make sure we reach those who matter most. Each brand tells a unique story, and that’s why we offer tailored strategies to help you reach your goals.
If your company is looking to benefit from television and radio media buying, don’t hesitate. Reach out to our team at Versa Creative today and start seeing results today.