Case Studies
Featured Case Studies
— Results That Matter
Featured Case Studies
YES Prep Public Schools
In-line with a strategically created three year marketing plan, Versa Creative has worked with YES Prep to develop a comprehensive digital and traditional brand awareness campaign for all 23 YES Prep locations. Versa Creative conducted a thorough industry analysis to better understand charter schools, their role within the educational market, and YES Prep’s current position within this market. This process involved performing extensive research on YES Prep’s direct competitors to analyze their current messaging, implementation tactics, and overall positioning effectiveness.
Through this research and direct conversations with select stakeholders, Versa identified a set of key differentiators that aligned to create a strategic, message-focused campaign that promoted YES Prep’s goal of ensuring equitable access to a college-forward education for all Houston students.
EVERY OPPORTUNITY STARTS WITH A YES
This brand awareness campaign focuses on highlighting the opportunities that YES Prep affords to its students—the opportunity to receive a better education, to join a supportive community, to recognize their own value.
This campaign is playing off the word “YES” as an affirmative response as well as the name of the family of schools, strengthening the idea that an education with YES Prep is the key that opens doors to a better future, the same way the response “Yes” signifies the beginning of any new opportunity.
YES Prep Say Yes
INTEGRATED MARKETING
YES Prep Public Schools is a system of high-performing, tuition-free charter schools in the Greater Houston area with a vision that every child in Houston will have equitable access to a public school that delivers a college-ready education. In our integrated marketing campaign, Versa Creative focused on lead generation for recruitment, enrollment, and retention through traditional billboards, social media marketing, and highly-targeted pay-per-click campaigns in addition to other traditional and creative endeavors.
This campaign won numerous AVA Digital Marketing and Hermes awards, in addition to millions of impressions and thousands of conversions for both student recruitment and teacher hiring efforts.
VINYL BILLBOARD
IMPRESSIONS
58.6 M
DIRECT MAIL
IMPRESSIONS
75.8 K
TELEVISION CAMPAIGN
IMPRESSIONS
48 M
DOOR HANGER
IMPRESSIONS
35 K
RADIO CAMPAIGN
IMPRESSIONS
2.3 M
GEO MOBILE AD
IMPRESSIONS
563 K
*The following results took place between 10/01/2021-08/30/2022.*
TOTAL
CLICKS
62.4 K
TOTAL
IMPRESSIONS
5.6 M
TOTAL
VIEWS
334 K
TOTAL
CONVERSIONS
5,909
*The following results took place between 10/01/2021-08/30/2022.*
TOTAL
IMPRESSIONS
5.1 M
TOTAL
REACH
2.2 M
TOTAL
VIDEO VIEWS
913 K
TOTAL PAGE
ENGAGEMENTS
313 K
TOTAL
CLICKS
673 K
*The following results took place between 10/01/2021-08/30/2022.*
TOTAL
IMPRESSIONS
1.3 M
TOTAL
REACH
865 K
TOTAL
VIDEO VIEWS
495 K
TOTAL PAGE
ENGAGEMENTS
2.1 K
TOTAL
CLICKS
2.3 K
*The following results took place between 10/01/2021-08/30/2022.*
