Copywriting is written content meant to persuade an audience to take an action. Utilized in both online media and print materials, copywriting is a mainstay in advertising or marketing and is vital in establishing a company’s voice, raising brand awareness, and enticing prospective customers to buy your products and services.
Well-written copy can make a marketing piece shine, highlighting what makes a brand special and succinctly communicating the intended message. But copy written with solid strategy in mind can do much more than just get you noticed. Benefits of great copy include:
For most brands who are selling a product or service, increasing conversions is the ultimate goal, whether customers find you in the wild or with the help of search engines. Great copy generated with the support of solid strategy can mean the difference between getting a sale and having a customer move on without a purchase.
Engaging potential customers
While sales are nice, they are not the be all and end all of advertising. One of the most important things your brand can do is to build interest and awareness, and there is no better way to accomplish this than by capturing their interest with catchy copy and beautiful graphic design, engaging them and encouraging them to be part of your conversation.
Creating a sense of community
Successful companies are bolstered by their loyal customers who continue to support them beyond the initial purchase. Having quality products or service is an important factor, of course, but what makes customers come back to your company is the sense of community they get by being part of your brand’s story.
Our copywriting team provides high quality writing services for a variety of marketing and advertising purposes, from content marketing to traditional media. Though each type of project requires an individual approach, our overall process always includes a strategic plan, an understanding of a company’s identity and audience, and a strong command of the brand’s tone.
To deliver the most compelling campaigns with impressive results, our team begins each new campaign with research to understand your industry, competitors, goals, and more.
Using research to back our marketing strategy, our talented copywriters creates a unique voice that can speak for your brand, adjusting the tone depending on the advertising medium and end goal of each marketing piece.
Our professional copywriters work alongside our strategy team to develop campaigns with quality content that will build trust in your brand and, ultimately, generate leads.
Our copywriters utilize brand messaging on a variety of projects, from a catchy headline to pages of website copy, ensuring that each word aligns with your aesthetic and brand.
We work to ensure every piece of copy we deliver is relevant, unique, and free from errors with a thorough editing and proofreading process.
Why Versa Creative?
Our teams work together to build marketing campaigns that deliver results for our clients. We are an eclectic, experienced group of professionals who use research and innovative marketing strategies to showcase what makes your brand special and share it with the world.