At Versa Creative, we’re more than a healthcare digital marketing agency—we’re an extension of your internal team. When you partner with Versa, you will have a team of marketing experts dedicated to your account. They will understand your brand and ambitions intimately to fully flesh out your goals.
Our portfolio is a testament to our experience in the healthcare industry and is backed by proven success. With over 50 individual clients in the healthcare vertical and dozens more represented through multiple locations, Versa Creative has created, developed, and implemented countless multi-channel marketing campaigns.
Our experience in healthcare is also defined by a wide array of healthcare partnerships, including industries in general health, emergency services, cardiovascular and vein services, radiology, LASIK surgery, massage therapy, dentistry, back and spine, health and wellness centers, vitamin supplements, and much more. By honing in on these industries for the past 12 years, we are able to provide focused and strategic content based on the deep insights we have accrued.
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Our Healthcare Portfolio
Neighbors Emergency Center
Our partnership with Neighbors Emergency Center started in 2012 and grew as they vastly expanded across Texas. Over the years, we developed and implemented full scope marketing campaigns, essential branding assets, social media marketing, pay-per-click (PPC) campaigns, and engaging branding videos.
Mattioli Vision Professionals
The centerpiece of our Mattioli Vision Professionals marketing efforts is a fully integrated marketing campaign, complete with custom quarterly campaigns, PPC advertising, social media, traditional media, and website maintenance. We also negotiated the partnership with former football player Sean Jones, who developed custom content for a campaign by blogging and vlogging his experience with Mattioli Vision Professionals.
Vital Heart & Vein
Beginning our partnership with a comprehensive rebrand of the 20-year-old practice, complete with logo creation, new name, website design, and stationery, our partnership soon expanded to include a full scope of marketing services. We currently provide email marketing, search engine optimization (SEO), PPC campaigns, social media marketing, and reputation management.
Marketing strategy is all about utilizing a powerful and specific plan to reach prospective clients and help your business grow. Key elements of a successful marketing plan include:
- Brand Positioning
Brand positioning focuses on the development of a unique identity and story to help set you apart from your competition in your audience’s mind
- Campaign Development
Campaign development is essential to maintaining consistent brand messaging across various digital and traditional marketing channels
- Research, Measurement & Analytics
Consumer data is crucial for implementing and adjusting marketing campaigns to ensure a maximum return on investment for business owners
A well-executed original idea can be the difference between an ad that fades into the background and one that generates buzz for years to come. Strong advertisements rely on a balanced mix of creative services, such as:
- Graphic Design
Effective graphic design is beautiful, informative, and purposeful in helping your brand cut through the noise and make an impression on potential customers
Copywriting services help convey your brand’s message in the clearest, concise, and captivating manner possible
- Photography & Videography
Visuals have the power to transform the way we perceive the world and the way that customers perceive your brand by appealing to their emotional reasoning
Building and maintaining a beautiful, user-friendly website is a great way to attract new clients and keep them engaged in your virtual storefront. A successful web presence depends on:
A website designed with user experience in mind that also spurs instant brand recognition in your audience is a fundamental element of your marketing strategy
High-quality, dynamic healthcare websites help patients accomplish their most important goals by maintaining optimal functionality and honoring a brand’s aesthetic
The digital age demands that businesses have an online presence that adapts to the constantly evolving landscape of the World Wide Web. Engaging with customers across a variety of platforms relies on businesses staying up-to-date with the ever-changing practices of digital advertising and content marketing. Services include:
- Email Advertising
Utilizing an email list is a great way to foster the relationship between you and your customer base by engaging with your target audience and providing them with any updates or deals they might have otherwise missed
- Pay-Per-Click Advertising
PPC advertising helps increase user engagement by targeting paid search ads to an audience of potential customers who entered relevant queries into search results
- Search Engine Optimization
SEO is an organic method of increasing the likelihood that people who are interested in your website content find it when they type a query into search engines
- Social Media Advertising
Social media advertising allows brands to use high-traffic websites to engage with their target audience and promote their products in a more casual manner
Traditional media has been shaping the global media market for hundreds of years and continues to have a strong influence on the public’s perception of a brand, and the rise of digital media hasn’t changed that. Reaching your widest possible audience is easy with traditional media channels:
- Direct Mail
Put your brand directly in the hands of potential customers with branded items and promotional materials straight to the consumers who matter
- Outdoor Advertising
Reach audiences outside of their homes with high-quality billboards, bus benches, and many other successful forms of outdoor advertising
- Print Advertising
Use print media to cut through the noise and physically connect with your future customers by allowing them to hold your brand in their hands
- TV/Radio Advertising
TV and radio ads are a sure-fire way to create brand awareness across a wide audience, and advertising agencies take the work of media buying off your hands