Brand positioning is the process of developing a unique identity in the minds of your consumers in order to set you apart from other competitors. Over time, your target audience will begin to associate your brand with the services or products you provide. Brand positioning is also the process of maintaining or establishing your brand identity. By remaining true to your company’s values and mission statement, we’re able to showcase your brand’s essence and connect with your audience on a deeper level.
Brand positioning can benefit nearly every aspect of your business. From focused strategies to brand awareness to increased web and foot traffic, the advantages of brand positioning are seemingly boundless and not limited to a particular facet of marketing. Here a few key ways this invaluable service can benefit your brand.
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Increased Brand Awareness
By developing a clear, consistent, and distinct brand identity, you’ll be able to set yourself apart from other competitors in the industry and make an impact on your audience.
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Focused Strategy
Brand positioning offers the unique ability to further control how your brand is perceived and gives way to focused campaign efforts with clearly defined objectives.
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Brand Consistency
Consistency is key. When a brand is properly established with guidelines and best practices, we’ll be able to create a steady flow of content that reflects your brand identity.
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Drive Traffic
Brand positioning is perhaps your greatest tool to increase awareness of your products or services. In doing so, you’ll naturally attract your audience and drive traffic to your website or location.
Our Process
As a brand positioning agency, our process is unique to you. Every industry is different. Every client is different, so it only makes sense to approach them differently. Even though our process varies from client to client, here are a few major steps you can expect from our team.
Education & Discovery
If we’re going to write for you, design for you, and ultimately represent you, we’ll need to extensively research your brand, target audience, and industry.
Client Education
To further our research and discovery efforts, we set up an interactive workshop to discuss branding opportunities and educate our clients on our internal processes.
Internal Review
Once we gather a wealth of information on your brand and competitive market, we analyze our research and begin discussing initial strategies.
Brand Development
This where our strategies and tactics take action and your brand begins to take shape. The voice, tone, designs, and other essential brand assets are carefully fleshed out to reflect your brand’s mission, vision, and values.
Channel Coordination
Working closely with creative and digital teams, we will begin implementing your marketing campaign across various channels.
Review
After reviewing the campaign results from 3-6 weeks, our team will then apply strategic adjustments and continue monitoring.
Why Versa Creative?
Versa Creative has worked with countless local and national companies to further elevate their brands into a more advantageous position. Through strategic efforts, purposeful branding solutions, and comprehensive marketing campaigns, we’ve managed to make a significant impact on the industries they serve. If you’d like to learn more about our brand positioning services, take a look at our featured projects or chat with a branding specialist today.