Reputation management refers to the attempt to influence and control the reputation of a group or business. Online reputation management (ORM) starts with identifying what people are saying or feeling about your business, and then making sure this images aligns with your overall company goals. The growth of the internet and social media has molded reputation management into a crucial and ongoing part of every businesses’ online and offline success.
Whether you choose to monitor yourself online or not, customers are talking about your company and your services. There are tweets talking about your products, Yelp reviews outlining your customer service, and Facebook posts recommending or discouraging friends and family from using your products or services. While opening up to criticism or feedback may seem overwhelming, it is beneficial to embrace transparent and honest communication with your customers. Not only can you use reputation management to make a connect with your customers, you can harness the feedback as a tool for internal company improvement.
Reviews for businesses are in several places. To name a few, people consistently use Facebook, Google, Twitter, Yelp, Bing, Foursquare, Yellow Pages, and more. We can pull each and every review about your company, and view them all in one place.
Reviews are the eyes and ears of your customers’ in-depth experiences. Tracking positive and negative feedback provides the tools needed to fine-tune and create a five-star customer service experience that will keep your business on top.
We have the tools necessary to pause negative online feedback before it permanently lives on the internet. Negative reviews are extremely influential, and by monitoring these closely, we can intervene in the customers’ experience and offer solutions that keep complaints offline.
Reputation management is the digital form of word-of-mouth marketing. Therefore it is not only important to respond to reviews, but also to generate positive ones. Versa can send automated review requests in a method that fits your business best. This will result in a plethora of positive online reviews.
Online reviews are critical to your search engine optimization (SEO) as they build citations and on-site optimization. They have the ability to affect your rankings on local search engines, determine which results surface and receive clicks, and influence consumer purchasing decisions.
Versa Creative is a reputation management company that can monitor over 200 review sites, with the capacity to respond within 24-48 hours. Responses for reviews are not simply for the single customer you are speaking to, but for the thousands of potential customers who will use their review as a major tool in their decision making process of whether or not they will be using your services.