Just as the name implies, direct mail campaigns involve the utilization of a mail service to deliver branded items and promotional materials straight to your targeted audience. The marketing materials themselves can consist of a multitude of different media, but the end goal is get your name out to the consumers who matter.
Direct marketing allows companies to reach out to the individuals who would be most likely to invest in their business. In other words, your brand will be invited into the homes of those who are already incentivised to use your products and services.
Everyone loves to receive coupons from their favorite companies — and you can use this to your advantage. Our team can provide a coupon code specifically for individual mailing campaigns. When customers come into the store with that coupon, we can track them to let you can know that they are using a promotional material from that specific campaign.
As a marketing agency, we know who your target audience is. When your campaign is run, we will be able to create materials designed specifically for those who are most interested in purchasing items and services. Personalized mail can even be customized to include names and other information about the sender to help them feel more connected to your brand.
Who would benefit the most from your fantastic service? Our digital team conducts demographic and location research to make sure you are reaching out to the individuals who should be reached.
Once we know who could benefit from your services, we can look at radius and demographic location to figure out where to send your promotional materials. Utilizing the resources we have available to us as a direct mail agency, we make sure that your marketing materials are being sent out to the most relevant neighborhoods and saturating the market in which you will have the greatest influence.
The legwork is done and now it’s time to create the physical materials you will be sending to your consumers. Our talented copy and design teams work to create engaging mail-outs that will catch the eye of anyone opening up their mailbox.
Once the preferred households are discovered and the promos are created, it’s time for the fun! We handle all the nitty gritty of sending out the mail and ensuring a successful campaign. You just have to sit back and relax and watch the customers roll in.
Our team reviews the content and begins making adjustments based on internal and client feedback to ensure high standards of quality are maintained.
Why Versa Creative?
At Versa Creative, we work hard to be the direct mail advertising agency that your business needs to grow and thrive. As a flexible and adaptable agency, we work with a multitude of different industries and know the best way to advertise to your market. Whether you wish to run a one-time mail promotion or send out regular materials, we will work closely with you to be sure that you are enjoying the results you desire.