Blog Authors - Versa Creative

Blog Authors

Mary Shekari Founder & Principal
As the Founder and Principal of Versa Creative, Mary oversees all creative teams, ensuring that everything we produce is both creatively distinctive and strategically sound. With over 17 years of creative experience, she establishes the company’s direction and continues to foster our unique and attractive culture.
Eddie Shekari Principal & CEO
Eddie graduated from Texas A&M University with a BS in Engineering. He worked for world-renowned corporations, including GE Energy and Lyondellbasell, where he worked on various engineering projects and was part of the business development team. Eddie has been the CEO at Versa Creative since its inception and is closely involved with all day-to-day operations.
Kristy Hardin VP of Marketing & Strategy
Kristy’s expertise spans many industries and commercial sectors, including oil and gas, engineering, publishing, and more. In addition to the creation of strategic marketing campaigns, Kristy excels at inspiring out-of-the-box thinking and ensuring brand consistency across all channels.
Daniela Rains Creative Director
Daniela manages a team of designers and directs the overall artistic vision on designs involving brand identity and marketing campaigns for print and digital mediums. She has overseen the design development for several national and local brands.
Annette Elizalde Art Director
Specializing in website and digital design, she has over 7 years of experience at Versa Creative where she has conceptualized and designed creative material for numerous national and local brands. She works at every development stage, including wireframes and sitemap development. Her designs incorporate both aesthetic concerns and user experience, helping guide users toward desired conversion points without difficulty.
David Caston Brand Manager
In addition to leading the copywriting team at Versa Creative, it’s David’s passion to discover a client’s unique narrative and share it with the world through purposeful content. As a Brand Manager, David works closely with the Strategy and Design departments to forge powerful brand assets that have the ability to resonate with audiences and deliver results.
Morteza Safataj Manager of Photography and Videography
With over 12 years of experience in photography, Morteza has won numerous awards for his skilled artist efforts in lifestyle, fashion, and marketing photography. His masterful compositions and expert use of color and lights help make his pieces appear timeless while still retaining fresh and modern elements. Furthermore, Morteza has worked with a wide range of clients to execute their vision, including celebrities, models, and clothing designers.
Mehdi Amiry Digital Manager - Social
With over 9 years of professional experience at Versa Creative, he currently oversees the social media paid ad team, helping to grow brands, engage customers, and generate leads for more than 95 social media accounts. He also partners with content creators to develop the social media business strategy.
Shashitha Francis Digital Director - SEO
Shashitha has efficiently optimized websites for national brands and has successfully managed and optimized their search engine campaigns to rank on both local and organic search results. Shashitha oversees our Search Engine Optimization department, ensuring we stay abreast of market trends and utilize industry best practices.
Tony Joh Senior SEO Specialist
Tony earned a BBA in Accounting and an MBA in Finance at Pace University and Long Island University respectively. Tony has over 8 years of professional experience in strategic development, entrepreneurship, and SEO. As a Senior SEO Specialist, Tony provides vital strategies and enjoys staying up to date with the ever-changing industry.
Herbert Murcia Manager of PPC
As the Lead Paid Search Analyst, Herbert has managed well over $5 million in total spend and has experience managing accounts of all sizes. He leads and collaborates heavily with his team members to help clients achieve their paid search advertising goals.
Jesus Abonce PPC Specialist
Jesus earned his BBA in Finance at the University of Houston. With over 4 years of pay-per-click advertising experience, Jesus works on numerous PPC campaigns, including Google Search, Google Shopping, Google Display, video, and Bing Ads across multiple industries. Jesus is Google Ads Certified and is dedicated to staying informed with the latest digital features and strategies that can benefit our clients.
Omid Habedy
Omid obtained his BS in Computer Science from North American University and is continually engaging in professional courses to advance his skills, increasing his methods for finding solutions for his clients and his team. Omid has over 4 years of experience in his field and is an integral part of the Web Development team here at Versa Creative, working daily on each client and overseeing their success.
Grace Gossen Senior Graphic Designer - Branding
Grace Gossen earned her BA in Graphic Design from the University of Houston. With over 5 years of experience in her field, Grace has a multidisciplinary skillset and specializes in branding and visual identity. Grace has made contributions to over 20 plus clients throughout her professional career, but some of her most notable work can be seen in the recent rebrand of Versa Creative and powerful national brands like Amazing Lash Studio.
Valentina Gutierrez Graphic Designer
Terez Turner Junior Copywriter
Terez obtained her BFA in Creative Writing from Belhaven University and French language and literature certification from the American University of Paris. She comes from a publishing background, with 2 years of editorial internship experience and one year of experience as a freelance copywriter.
Chan Wilson Traditional Media Manager
Chan attended the Art Institute of Houston and graduated from the Columbia School of Broadcasting. For the past 15 years, she has gained extensive experience in all areas of media buying, including radio, TV, print, and billboards. She specialized in live endorsement radio as well as working with car dealerships. She also spent several years working in the radio industry in the Houston market for several different stations.