Our Experience Leads Healthcare
Advertising
Versa Creative has amassed a formidable reputation for its expertise in marketing within the healthcare industry. With a dedicated team of professionals well-versed in the intricacies of this highly regulated sector, Versa Creative has consistently demonstrated its ability to craft innovative and compliant healthcare advertising strategies. Their experience extends across various healthcare clients, including hospitals, pharmaceutical companies, medical device manufacturers, and healthcare providers. They excel in tailoring campaigns that not only promote healthcare brands effectively but also resonate with the unique needs, values, and aspirations of healthcare consumers, ultimately fostering trust and engagement.
The Versa team’s proficiency extends beyond conventional marketing channels, encompassing digital strategies, content creation, and data-driven analytics. Versa Creative’s commitment to staying abreast of the ever-evolving healthcare industry regulations ensures that its campaigns remain compliant while achieving maximum reach and impact. Their proven ability to connect healthcare brands with their target audiences, coupled with their unwavering dedication to ethical practices, positions Versa Creative as a premier choice for clients in the healthcare sector looking to enhance their market presence and achieve long-term success.
Here’s What Our Clients Have to Say
“Search engine rankings have improved drastically, as have patient conversions. Versa Creative has established smooth cooperation and provides frequent responses to queries. Their regular recommendations for new marketing opportunities and avenues are particularly noteworthy.”
– Jessica Acop, Village Emergency Centers
“Working with Versa Creative for the last three months has been the most rewarding feeling of seeing the impact they have made in Hillcroft Physicians’ marketing needs. I strongly recommend Versa Creative and its talented and well-educated team.”
– Hillcroft Physicians
“Our project turned out exactly like we wanted. Thank you to all the team at Versa Creative for hard work. We loved working with you!”
– Yvonne Ngugi, Yvonne’s Health Services
Village Emergency Centers
Integrated Healthcare Advertising Campaign
Village Emergency Centers (VEC) is a group of freestanding emergency centers dedicated to providing 24/7 expert medical care. Versa Creative created a strategic healthcare advertising campaign to build brand awareness and attractiveness across all center locations, as well as a defined core messaging and positioning statement.
The Challenge
In response to the ongoing pandemic, it was vital for Village Emergency Centers to provide timely COVID-19 testing to the Greater Houston community. Village Emergency Centers wanted to drive traffic to the website and reach audiences near their locations.
The Channels
The Objective
Drive traffic to Village Emergency Centers throughout the Houston area while raising awareness of their COVID-19 testing. Our objective was to generate online and in-person traffic by creating high-quality and relevant content that appealed to the target audience.
The Strategy
Our digital teams focused on different strategies to reach Village Emergency Centers’s goals.
For SEO, the team focused on content creation to drive traffic to the website, including COVID-related blogs, service pages, and treatment information. The SEO team also created general blogs to increase traffic throughout the year.
For social media, the team’s strategy was to focus on targeting and pairing Village Emergency Centers’s goals with creative copy and design work. Our team wanted to increase social media engagement with content that we knew resonated with the target audience.
For PPC, our team focused on increasing conversions. We knew that with PPC we could get Village Emergency Centers calls, leads, and foot traffic.
The Results
SEO
Total Keywords Ranking o the First Page of Google Search
Pageviews
Users
GBP Calls Increase YOY
%
Increase in Form Submissions YOY
New Users YOY
PPC
%
Total Impressions
Total Clicks
%
Increase in Impressions YOY
%
Average Cost-Per-Click (CPC) Decrease YOY
%
Increase in "Get Directions" Website Clicks YOY
%
Increase in "Get Directions" Local Ad Extensions YOY
Social Media
Total Video Views
Total Ad Reach
Total Page Engagements
Students Clicks
Average CPC
Social Media Impressions
Oakbend Medical Center
Integrated Healthcare Advertising Campaign
Oakbend Medical Center is a patient-centric community healthcare provider comprising Greater Houston’s last remaining independent nonprofit hospital system.
The Challenge
The Houston area is the medical center of the world. Citizens of the area have many options when it comes to healthcare, so standing out and being visible online is key to success.
The Channels
The Objective
Visibility online was the goal for Oakbend. Showing up on search engine results pages and on maps would raise brand awareness for Oakbend and increase the amount of new patients.
The Strategy
The SEO Team focused on Google Business Profile and other listing optimizations to drive traffic to the website and hospital location, improve local ranking, and improve the visibility of Oakbend’s hospitals and locations. Additionally, the team created informative blogs about COVID-19 and other health-related topics to drive traffic to the website.
The PPC team created conversion-focused landing pages directing website visitors to call Oakbend and request an appointment.
The Results
SEO
%
Users Increase YOY
%
Sessions Increase YOY
%
Users
Sessions
%
Increase in Google Business (GBP) Requests for Directions YOY
Google Business Profile (GBP) Requests for Directions
PPC
Total Conversions
%
Increase in Clicks YOY
%
Increase in Click-Through Rate YOY
%
Increase in Conversions YOY
%
Average Cost-Per-Click (CPC) Decrease YOY
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