Forum Energy Technologies

Versa Creative hosted a discovery and strategy workshop for key Forum team members to define core messaging and audience personas. We also helped them to create an elevator pitch and a full commercialization plan, as well as marketing campaigns promoting a new product. We developed a content strategy with assets including whitepapers, case studies, explainer videos, press releases, and infographics; Versa Creative handled preparing social media accounts on LinkedIn, Facebook, and Instagram, and developed PPC targeting. The campaign has yet to launch due to the coronavirus pandemic.