Graphic Black and White Perry Home

Perry Homes

SEO & PPC Campaign

The Challenge

Perry Homes offers numerous benefits to buyers: exceptional value, a commitment to quality, and industry-leading warranty protection. The challenge lay in translating these advantages to the target audience and exemplifying the Perry Homes difference over the course of the entire home-buying journey, from brand recognition to closing on a new home and beyond. Without having the ability to build a new website, Versa needed to implement strong SEO and PPC strategies to garner desired results.

See Our Results
Holding a mobile device with Perry Homes Backyard site on screen

The Objectives

Perry Homes is a strong company with a trusted reputation, thanks to over 50 years of building quality homes for Texas families. In order to expand their customer base and deliver on the promise of providing exceptional services to homebuyers, our objectives for this campaign included the following:

Increase Brand Awareness

Increase overall brand awareness throughout the Dallas-Fort Worth metroplex using comprehensive content marketing strategies

Improve overall web presence

We made strategic efforts to rank higher on search engine results by driving traffic to the website and blog page

Improve User Experiences

We strived to improve user experiences for visitors who are interested in purchasing new homes in Texas on the Perry Homes website

Optimize Website

Through SEO processes, we aimed to optimize the Perry Homes website for search engines, making it recognizable as a quality site with reputable and relevant information

Gather Data

We set out to analyze user data and behavior to adjust and improve the site to help reach potential or returning buyers utilizing paid search, display, and video

The Results

Our digital enhancements in 2017 proved to make strong improvements to the Perry Homes brand. With all online marketing efforts combined, we achieved an increase in their web presence, authority, reputation, and sales for 2017. Overall, our efforts generated:

23% increase in home sales
59% increase in new users to the website
91% increase in brand awareness (branding campaign impressions)

In addition to meeting our goals to increase users, generate brand awareness, and improve home sales, we were also successful in achieving results related to our specific objectives. Through strategic SEO processes, we were able to help users discover Perry Homes and improve their experience when interacting with the brand online.

  • We successfully listed all 80 model homes on Google
  • As a result, Perry Homes saw a 23% increase in model home traffic
  • The website had a 79% increase in organic traffic
  • There was a 106% increase in user sessions
  • The organic conversion rate saw a 246% increase
  • Organic goal completions increased by 615%

Finally, we set out to strategically capture more customers through various PPC initiatives, which generated favorable results.

2651% increase in form submissions
370% increase in goal completions (for available to build & ready for move in searches)
418% Increased search impression share in Houston
146% Increased search impression share in Austin
41% Increased search impression share in San Antonio
31% view through rate on video ad on YouTube