Perry homes

Through our partnership, Perry Homes achieved an increase of 517% in conversions, compared to the previous year.

ABOUT

For over 50 years, Perry Homes has been building luxury homes all over Texas. With a commitment to quality and hometown values, they have gained a well-deserved reputation for producing outstanding homes for countless Texans.

the challenge

Perry Homes wanted to reach a new audience and expand their influence in the market. Our challenge was to unify the brand’s messaging and branding so that it would appeal to new home buyers, those moving into new homes, and those moving to Texas.

Channels

Videography

Web Design

Pay-Per-Click Advertising

SEO


the objective

From the ground up, Versa Creative set out to develop a fully-integrated marketing campaign.
Perry Homes needed to increase their visibility online and in the communities they were developing. Additionally, the goal was to increase website traffic and conversions.

the strategy


Our team used different tactics to address all of Perry Homes’ audiences.

  • We generated website traffic with blog content that addressed issues and questions that new and existing home buyers may have.
  • We created and optimized new business listings on platforms like Google My Business, addressed visibility issues, and drove traffic to the new home developments.
  • We optimized website content for relevant keywords to generate traffic from search engines like Google and Bing.
  • We created video that was incorporated into the website and social media channels and allowed Perry Homes to stand out from competitors.
  • We launched pay-per-click advertising campaigns that targeted specific communities in areas like Austin, San Antonio, Houston, and Dallas.

Results

With the combined efforts of our team, we were able to not only create an overarching campaign but multiple custom campaigns for specific areas like Austin, San Antonio, Houston, and Dallas. Across the board, the results were outstanding. With top-ranking keywords and through-the-roof PPC results, our integrated marketing campaign yielded resounding success.

With the combined efforts of our team, we were able to not only create an overarching campaign but multiple custom campaigns for specific areas like Austin, San Antonio, Houston, and Dallas. Across the board, the results were outstanding. With top-ranking keywords and through-the-roof PPC results, our integrated marketing campaign yielded resounding success.

conversion increase

cost per conversion decrease

website calls increase

ad calls increase

video view rate

%

geo tagged keywords ranking in the top 100

%

main keywords ranking in the top 100

%

area keywords ranking in the top 100

%

home listings correctly listed on gab & google maps