Perry Homes | Case Study | Versa Creative

Perry Homes

The Challenge

For over 50 years, Perry Homes has been building luxury homes all over Texas. With a commitment to quality and hometown values, they have gained a well-deserved reputation for producing outstanding homes for countless Texans. When the client came to us, they needed a fully-integrated marketing campaign to unite the brand and focus their messaging to reach new audiences and expand their influence.

See the Results

The Objective

From the ground up, Versa Creative set out to develop a fully-integrated marketing campaign. From optimized blogs and Google map integration for SEO to custom quarterly campaigns, we wanted to make an impact from every angle. This also included PPC, web design, social media efforts, and video production to differentiate them from competitors and elevate their brand.

The Results

With the combined efforts of our team, we were able to not only create an overarching campaign but multiple custom campaigns for specific areas like Austin, San Antonio, Houston, and Dallas. Across the board, the results were outstanding. With top-ranking keywords and through-the-roof PPC results, our integrated marketing campaign yielded resounding success.

517% YOY

Conversions Increase

84% YOY

Cost Per Conversion Decrease

716% YOY

Website Calls Increase

661% YOY

Ad Calls Increase

40% YOY

Video View Rate

32

Keywords Ranking on the First Page

100%

Geo Tagged Keywords Ranking in the Top 100

83%

Main Keywords Ranking in the Top 100

98%

Area Keywords Ranking in the Top 100

100%

Home Listings Correctly Listed on GMB & Google Maps

award winning

In 2019, Versa Creative was honored with a Platinum Award for our YouTube digital marketing campaign efforts from the AVA Digital Awards. This was the highest honor available in this category which was a testament to the outstanding results achieved from our efforts.