Perry homes
Through our partnership, Perry Homes achieved an increase of 517% in conversions, compared to the previous year.
ABOUT
For over 50 years, Perry Homes has been building luxury homes all over Texas. With a commitment to quality and hometown values, they have gained a well-deserved reputation for producing outstanding homes for countless Texans.
the challenge
The home-buying journey should be enjoyable for new homeowners and experienced homeowners alike. A challenge that Perry Homes faced was providing better education and support to potential home buyers, creating a full-service, client-focused home buying experience. Their other goals were to increase their visibility online, in the communities they were serving, as well as increase website traffic and conversions.
Channels
Videography
Web Design
Pay-Per-Click Advertising
SEO
the objective
From the ground up, Versa Creative set out to develop a fully-integrated marketing campaign.
Perry Homes needed to increase their visibility online and in the communities they were developing. Additionally, the goal was to increase website traffic and conversions.
the strategy
Our team used different tactics to address all of Perry Homes’ audiences.
- We generated website traffic with blog content that addressed issues and questions that new and existing home buyers may have.
- We created and optimized new business listings on platforms like Google My Business, addressed visibility issues, and drove traffic to the new home developments.
- We optimized website content for relevant keywords to generate traffic from search engines like Google and Bing.
- We created video that was incorporated into the website and social media channels and allowed Perry Homes to stand out from competitors.
- We launched pay-per-click advertising campaigns that targeted specific communities in areas like Austin, San Antonio, Houston, and Dallas.
Results
With the combined efforts of our team, we were able to not only create an overarching campaign but multiple custom campaigns for specific areas like Austin, San Antonio, Houston, and Dallas. Across the board, the results were outstanding. With top-ranking keywords and through-the-roof PPC results, our integrated marketing campaign yielded resounding success.
With the combined efforts of our team, we were able to not only create an overarching campaign but multiple custom campaigns for specific areas like Austin, San Antonio, Houston, and Dallas. Across the board, the results were outstanding. With top-ranking keywords and through-the-roof PPC results, our integrated marketing campaign yielded resounding success.
conversion increase
cost per conversion decrease
website calls increase
ad calls increase
video view rate
%
geo tagged keywords ranking in the top 100
%
main keywords ranking in the top 100
%
area keywords ranking in the top 100
%