HENRY FERNANDEZ
Social Media
Year over year, Henry Fernandez saw an increase in 1100% in new followers.
ABOUT
Henry Fernandez is an inspirational speaker, author, community leader, and pastor of one of south Florida’s fastest-growing churches
channels
social media
the challenge
The COVID-19 pandemic presented Henry Fernandez Ministries with a unique challenge. As a community, they had to adapt to serve their community through new platforms while maintaining their growth.
the objective
Henry Fernandez’s goals were clear. They wanted to utilize social media to increase brand awareness, generate website traffic, increase followers, and engagement on social media.
THE STRATEGY
Our strategy for Henry Fernandez was to be active across social media with high quality content that engages his audience, while also attracting new followers and visitors.
Results
The social media team ran brand awareness, traffic, and follower campaigns to generate awareness and drive traffic to Henry Fernandez’s website. These campaigns were successful in increasing page engagement across all platforms, although the campaign’s greatest success was observed on Facebook.
The social media team ran brand awareness, traffic, and follower campaigns to generate awareness and drive traffic to Henry Fernandez’s website. These campaigns were successful in increasing page engagement across all platforms, although the campaign’s greatest success was observed on Facebook.