OAKBEND MEDICAL CENTER
Year over year, Oakbend saw over 100% more directions requests on Google.
Oakbend Medical Center is a patient-centric community healthcare provider comprising Greater Houston’s last remaining independent nonprofit hospital system.
The Houston area is a medical center of the world. Citizens of the area have many options when it comes to healthcare, so standing out and being visible online is key to success.
Visibility online is the goal for Oakbend. Showing up on search engine results pages and on maps would raise brand awareness for Oakbend and increase the amount of new patients.
The SEO Team focused on Google Business Profile and other listing optimizations to drive traffic to the website and hospital location, improve local ranking, and improve the visibility of Oakbend’s hospital and locations. Additionally, the team created informative blogs about COVID-19 and other health-related topics to drive traffic to the website.
The PPC team created conversion focused landing pages directing website visitors to call Oakbend and request an appointment.
total keywords ranking on first page of google search
google business profile request for directions
google business profile request for directions increase
total google business profile phone calls
of tracked keywords ranking on the first page of google search
The PPC campaign helped increase conversion by more than 30% and clicks by 25% while decreasing the average CPC, highlighting improved performance at a lower cost.