OAKBEND MEDICAL CENTER

Integrated Marketing

Year over year, Oakbend saw over 100% more directions requests on Google.

About

Oakbend Medical Center is a patient-centric community healthcare provider comprising Greater Houston’s last remaining independent nonprofit hospital system.

the challenge

The Houston area is a medical center of the world. Citizens of the area have many options when it comes to healthcare, so standing out and being visible online is key to success.

Channels

SEO

Pay-Per-Click
Advertising

THE OBJECTIVE

Visibility online is the goal for Oakbend. Showing up on search engine results pages and on maps would raise brand awareness for Oakbend and increase the amount of new patients.

THE STRATEGY

The SEO Team focused on Google Business Profile and other listing optimizations to drive traffic to the website and hospital location, improve local ranking, and improve the visibility of Oakbend’s hospital and locations. Additionally, the team created informative blogs about COVID-19 and other health-related topics to drive traffic to the website.

The PPC team created conversion focused landing pages directing website visitors to call Oakbend and request an appointment.

Results

seo

total keywords ranking on first page of google search

pageviews

sessions

users

google business profile request for directions

google business profile request for directions increase

total google business profile phone calls

%

of tracked keywords ranking on the first page of google search

PPC

The PPC campaign helped increase conversion by more than 30% and clicks by 25% while decreasing the average CPC, highlighting improved performance at a lower cost.

total conversion

ctr increase

conversion increase

total clicks increase

average cpc decrease