Newman International Academy

Versa Creative and Newman International Academy teamed up to increase the academy’s digital footprint and ultimately drive traffic to the website using Google ads and an enhanced social media presence.

Achieving Excellence Together

To broaden their digital footprint, the Versa team designed Facebook ads that showcased the Newman International Academy’s core value of community and developing each student’s character-building the whole Chile. Versa created boosted posts, pay-per-click ads, and a 30 second video ad campaign to engage with potential families interested in the school’s unique approach to education and community-building.

Channels

Videography

Pay-Per-Click Advertising

Social Media

Traditional Media

raise your warrior within

Newman International Academy advocates for a balanced, well-rounded curriculum in a disciplined, nurturing, and character-building environment. As a tuition-free public charter school in the Dallas-Fort Worth area, Newman International Academy aims to give. students opportunities to reach their full potential and serve their communities with pride and purpose.

Equip your students for their futures

In addition to optimizing Newman International Academy’s digital footprint, Versa developed digital billboards that underlined the differentiators of the tuition-free charter school and the campuses around the Arlington, Texas area, launched a print billboard campaign to help their most struggling students, and initiated a mailer campaign to boost enrollment in their least-populate campuses.

Results

The campaign to create a distinct digital footprint, generate leads, and boost enrollment resulted in over 15 million impressions, more than 32K total clicks, a cost-per-click of 37% lower than the education industry average in search results and 8.5% lower on Facebook. Furthermore, the campaign received more than 400K video views across Google Ads and more than 198K page engagements on Facebook. This success rate was so high that the team at Newman International Academy needed to implement a new system to review the abundant amount of leads generated..

The campaign to create a distinct digital footprint, generate leads, and boost enrollment resulted in over 15 million impressions, more than 32K total clicks, a cost-per-click of 37% lower than the education industry average in search results and 8.5% lower on Facebook. Furthermore, the campaign received more than 400K video views across Google Ads and more than 198K page engagements on Facebook. This success rate was so high that the team at Newman International Academy needed to implement a new system to review the abundant amount of leads generated.