Pathways Youth & Family Services
The Versa Creative team developed a complete rebrand for Pathways, including a new logo design, a full website redesign, and a variety of branded materials, including business cards, email templates and signatures, envelopes and thank-you cards, and a letterhead.
Fostering Better Futures
Pathways Youth & Family Services has provided foster care and adoption services to more than 14,000 children across Texas since 1992. By providing holistic foster care, adoption, residential care, and behavioral health services, Pathways changes the lives of children in need with a focus on their mental and behavioral health.
Creating Pathways to Success
Versa Creative sought to align the rebranded materials, including the new logo, with Pathways’ values of excellence, diversity, innovation, integrity, compassion, collaboration, inspiration, respect, and empowerment. This involved discovery and strategy workshops with the Pathways team to understand their core pillars and passions. This led to the final logo creation, which features four lines. These simultaneously symbolize pathways and the company’s four core pillars, overlapping with one another to create a “P.”
Transforming Lives, Families, and Communities
This brand alignment and redesign served the ultimate purpose of increasing website leads and making Pathways’ mission statement clear from their materials, therefore increasing their click-through and conversion rates. The website refresh also served to make their content more engaging and increase their SEO ranking.
Results
The rebrand and website redesign resulted in numerous year-over-year (YoY) improvements in website traffic, including:
The rebrand and website redesign resulted in numerous year-over-year (YoY) improvements in website traffic, including: