WALLIS BANK

Social Media Case

Versa Creative hosted a branding workshop for key members of the Wallis Bank Team that resulted in a revision to the company’s core branding. We revised their mission and vision statements, values, color palette, logo, and more.

ABOUT

Since 1906, Wallis Bank has been providing outstanding customer service and staying at the forefront of banking innovation.

THE CHALLENGE

Wallis Bank came to Versa Creative needing a brand refresh, more online presence, and more customers in store. As a brand with a long history, it was important to Wallis Bank that the change in branding stay true to this past, but also excite and appeal to new customers.

Channels

Design

Social Media

THE OBJECTIVE

Our team was up to the challenge to reimagine this iconic brand and introduce them to existing and prospective customers. Starting with the brand, it was important for our team to reimagine the logo, aesthetics, messaging, and overall feel of Wallis Bank. After refreshing the brand, our goal was to make existing and potential customers aware of this new direction for Wallis Bank.

To accomplish this, we decided to focus on social media, where we knew we could reach this audience.

We set out to redesign their logo along with numerous brand assets. Next, we began a social media campaign to showcase the company’s new look and feel. This campaign would also bring awareness to what made Wallis Bank different from competitors.

THE strategy

In collaboration with leaders at Wallis Bank, our team worked on finding the right logo and direction for the brand. Once a logo and vision board had been finalized, our team began working on all the visual assets that Wallis Bank already had. This transition needed to be smooth and effectively communicated.

Social media marketing was then implemented to reach audiences across Texas. Our messaging focused on the new aesthetic and branding of Wallis Bank, while also educating potential customers on what they had to offer. Wallis Bank wanted to communicate their unique offering which include personalized services, deep-seated values, and years of experience.

Results

The brand assets developed along with the social media efforts seamlessly blended together in a campaign that lived up to the brand’s long-standing legacy. Today, we continue to build off of this awareness campaign to incorporate exciting announcements, mobile features, and other essential services.

The brand assets developed along with the social media efforts seamlessly blended together in a campaign that lived up to the brand’s long-standing legacy. Today, we continue to build off of this awareness campaign to incorporate exciting announcements, mobile features, and other essential services.

SOCIAL MEDIA CAMPAIGN PERFORMANCE

total reach increase

total impressions increase

total clicks increase