Yes Prep
Versa Creative developed a strategic marketing campaign comprising multiple elements of advertising, visual design, prints, mockups, and supplementary informational resources. In addition, our team created YES Prep’s first-ever drip email campaign.
EVERY OPPORTUNITY STARTS WITH A YES
There is no one-size-fits-all when it comes to the education of a child. Motivation, support, and access are all extremely important in the journey of growth and opportunity. Engaging students to be the best version of themselves is often the turning point in any child’s life, and encouraging them to want more is the spark that ignites a trailblazing future. YES Prep Public School has dedicated itself to ensuring equitable access to a college-forward education for all Houston students, no matter their socioeconomic background or circumstances.
Dedicated to creating a sense of agency within every student, YES Prep dares you to choose Yes.
Channels
Videography
Web Design
Pay-Per-Click Advertising
Social Media
Traditional Media
Foundational Support
Operating as an extension of YES Prep’s internal team, Versa Creative was able to construct a detailed audit to assure that the overall mission and messaging were cohesive amongst every aspect of the brand. We revised their previously existing mission statement to incorporate the company’s newly implemented organizational vision. Additionally, we were able to strategize a more impactful core messaging statement that would support their overall goal of enrollment and retainment. Versa Creative also held a workshop with stakeholders to strategize key objectives for the upcoming year and years to follow.
THE KEY THAT OPENS DOORS
YES Prep has established itself as a dominant force in student-focused education. With 25 campuses, YES Prep sought help from Versa Creative to create a powerful integrated marketing campaign that also supported their focus on increased enrollment and retainment. to gain brand awareness within the areas surrounding each YES Prep location, Versa Creative developed a strategic marketing campaign that consisted of multiple elements of advertising, visual design, prints, mockups, and supplementary informational resources. In addition to this, our team created YES Prep’s first-ever email campaign, with a focus on the events of the calendar year, student recruitment, education preparation, and more. Every asset was conceptualized in both English and Spanish being that a large population of their school’s demographic is composed of the Hispanic Population.
STUDENT FOCUSED EDUCATION
MARKETING CAMPAIGN
Access to the opportunity of success is fundamental within all YES Prep locations. Versa Creative wanted to highlight this by creating advertising material that thoroughly explained how YES Prep curriculum transcends that of other schools. Photo and video sessions were conducted at each of the 25 locations so families could visualize the opportunities they would have access to after enrollment. Versa Creative’s media team conducted interviews with the staff, students, and family members of YES Prep, which supported personalized content that allowed viewers to have an immersed experience into the YES Prep culture. Additionally, a social media campaign that consisted of organic posts, carousel ads, and additional promotional posts was conducted – all of which incorporated YES Prep’s new palette of bright and expressive colors.
the yes prep difference
BRAND AWARENESS CAMPAIGN
Diversity and inclusion is an aspect of YES Prep’s school culture that expands from their dynamic student population, to the teachers that help shape their lives. With a population of over 54.5 percent hispanic, YES Prep schools initiated a campaign that focused on the recruitment of teachers who were not only bilingual, but also multi-cultural. This campaign specifically highlighted the efforts of YES Prep’s recruitment efforts for teachers from Puerto Rico, who would resonate personally with a large number of the school’s student population.
Versa Creative aided in this recruitment campaign through the creation of various assets that strategically conveyed the campaign’s mission. We produced optimized advertising on multiple social media platforms, which produced above average clickthrough rates and over 200,000 impressions. Traditional media assets, like billboards, press releases, and newspaper ads, were conceptualized and designed to bring awareness to YES Prep’s mission and capture the widest potential audience possible. Versa Creative also utilized radio spots, which were written and contracted by our team, in addition to television campaigns, which produced over 1.5 million impressions.
Results
YES Prep is proof that better opportunities produce brighter futures, and our multi-year campaign focuses on highlighting the opportunities YES Prep’s family of public charter schools affords to their students. The work that YES Prep does to further educational equity across our communities is crucial to inspiring and empowering Houston’s next generation of leaders, and it’s been an honor to help contribute to this mission.
YES Prep is proof that better opportunities produce brighter futures, and our multi-year campaign focuses on highlighting the opportunities YES Prep’s family of public charter schools affords to their students. The work that YES Prep does to further educational equity across our communities is crucial to inspiring and empowering Houston’s next generation of leaders, and it’s been an honor to help contribute to this mission.